The Pinpoint Program
 Welcome Wagon’s® postcard solution is the fastest way to increase your sales in an affordable, professional way!
The following are Marketing Tips for “how-to-use” your Pinpoint Postcards:
Follow-up to maximize results
• Utilize Pinpoint Postcards to target the new homeowner mailing list that you are provided with each month.
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You can also offer additional campaigns to promote holidays or sales promotions which reward your new customers for visiting your business.
Prospecting
• Does your business target women ages 35-45? Or is it households with
children ages 5-7? Whatever the case may be, you can target your
pinpoint cards to just about any prospect!
And, don't forget...
It's important to plan approximately 3 months ahead for your Pinpoint mailing to ensure that you are targeting your prospects or customers exactly when you want.
Pinpoint Postcards are personalized mailings. This is significantly more effective than mailings simple addressed to "Resident".
Both the front and the back of Pinpoint Postcards are fully customizable;
- Use a Welcome Wagon branded card to follow-up with your new homeowner list.
- Choose a holiday card or category-specific card to target a special event.
- Fully customize a card with your logo or even a digital image of your business.
- Talk to your community Marketing Executive about other customizable options.
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