By Jennifer Troyan
Using humor in marketing can be advantageous for your brand. It also adds a human touch. People remember it easier too! It gets people talking and spreading the word to generate more organic marketing for your business and brand.
Being funny makes you more relatable and seen as trustworthy and helps differentiate your brand. There is a potential downside by saying the wrong joke at the wrong time and you do not want to be offensive.
For example, the cartoon chosen for this article – it’s just funny, silly, or cute.
As Steve Olenski, Forbes contributor says, “So should you incorporate more humor into your marketing campaign? That depends on your brand characteristics, how much risk you’re willing to take, and how much work you’re willing to put into the finished product. Humor can certainly add new dimensions to your campaign, and earn you better results—but only if it’s used appropriately.”
Now I’m hungry and need to get a pastry!
We wanted to extend our best wishes to all Mothers.
It is the perfect time to honor them. They do so much and have made us who we are! A big THANK YOU to all the Moms, for doing the most important job there is!
Happy Mother’s Day to you and your Moms.
Email Jennifer.Troyan@WelcomeWagon.com for assistance. Please write “Marketing” in the subject line.
We love highlighting businesses that are doing something beneficial and have a great product. Their name says it all: Healthy Home Flooring. Located in Phoenix, AZ. They have all types of flooring so be sure to check them out.
Healthy Home Flooring is a family-centered business bringing over 125 years of experience in the flooring industry. This company offers the floors you deserve at a price you can afford. Providing and installing all flooring, Luxury Vinyl Plank, Laminate, Wood, Tile, and Carpet. They want all families to be healthy and have a healthy home. So much so, that they offer free air duct cleaning with flooring installation (with qualifying purchases).
Another service they offer is free house disinfectant using specialized technology. Healthy Home Flooring will do this after they complete your flooring. They will send a technician to sanitize your home! This is the same technology used by Delta Airlines, Marriott Hotels, MGM Resorts, etc. It ionizes particles & is proven to kill 99.9% of viruses, germs, bacteria, and is non-toxic.
They also take care of their community and participate in a Community Care program. Once a month they go to Jaycee Park in Tempe, AZ at an event helping homeless people. They donate clothing (hoodies & jackets) as well as much-needed hygiene products.
As you can see health, safety, people, and family matters a great deal. This is not your average flooring company!
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