Wagon News November 2022

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Do you have a recipe for your business?

Image courtesy of rawpixel

By Amy Smith

6 cups thinly sliced, peeled apples (6 medium) · 3/4 cup sugar · 2 tablespoons all-purpose flour · 3/4 teaspoon ground cinnamon · 1/4 teaspoon salt · 1/8 teaspoon ground nutmeg, and one tablespoon of salt.  Sound familiar?  These ingredients are combined and sealed inside a soft pie crust with three slits across the top, baked at 425 degrees until the apples are tender and the crust is golden brown.  Thanks to Pillsbury, we have had an apple pie that has grown to be a reliably delicious part of the holiday season for over 100 years.


As traditional as apple pie, the holiday season has continued to bring families and friends together, spending quality time and embracing the spirit of connectedness.  However, eventually the family gathering comes to an end and our alarm clocks are waking us up to get back to our place of employment.  As our mind shifts back to the work mode, we can still hold onto that “piece of apple pie.” What ingredients do we need to combine to make our business start or continue to be successful? Take for example a new business owner. Creating a company for the first time is a lot like whipping up an apple pie for the first time.  You need a recipe, although it may be simple.  You know what the ingredients are, and you can visualize the results.  Yet without the detailed instructions, your “business recipe” may not give you the desired outcome you initially envisioned.

There are essentially two parts to every recipe – the ingredients and the instructions. For a new business you can provide the unique ingredients, such as your executive summary, business description and structure, market research and strategies, management, personnel, and financial documents. The question remains, how do you take these ingredients and come up with the “tried and true” recipe for success?  What are the preparation steps?  For example, your team.  Be sure you have a great one!  Who is going to be your “head chef”? Are you investing in the right people? Typically, start-up money doesn’t drive a company’s success if you have the wrong people for the job. 

Secondly, have you identified a market with a real need? Have you found those “hungry” people who are willing to pay for your product or service? Identifying consumer interest and targeting those who are willing to pay for your product is often one of the keys to increased revenue.

Third, what is your go-to-market strategy? Are you willing to test your “entree” on potential customers helping them get a “taste” of your product?  Are you willing to be adaptable to trends in the marketplace, economic realities, and data on your ideal customer?  Are you willing to budget for the updated data which can be crucial to a business’ success?

Fourth, what about your financial model? Have you set the right price for your “entrée” and included the costs associated with creating your product?  What about your sales and marketing investment, cash flow and capital requirements? Are you showing growth rates and a return on your investment?  Basically, are you validating your business model?

Finally, as you see your business succeeding, focusing on continuous improvement can be key.  How about “kicking it up a notch?” Developing metrics to measure your business and utilizing them to scale up and improve your product or service as fast as the market will allow can also be part of your recipe for success. 

To summarize, a business plan can often be the complete recipe, combining your ingredients with a process.  If you don’t have one, the chances of your “apple pie” turning out perfectly may be low.  Following your how-to recipe for effectively combining your ingredients combined with your competitive edge can be sure to deliver a delicious dish, serving your business a profit, a healthy outlook, as well as future recipes put together to bring you and your staff a successful and profitable business model for years to come. 

10 Tips to Build Quality Backlinks for Small Business Websites

Happy Thanksgiving!

By Jennifer Troyan


We wish you all a healthy, happy Thanksgiving to you, your families, friends, co-workers, and all the employees in your companies!


To add to Amy’s article above, we thought we’d share an apple pie recipe in honor of her metaphor.


While many people use Granny Smith apples, I love to use Red Delicious but might try a Pink Lady the next time I make apple pie. I’ve also heard of some people using Fuji or Golden Delicious. I say, use your favorite apple because they are all great choices.

Easy Apple Pie



  • 1(14.1 ounce) package pastry for a 9-inch double-crust pie
  • 6cups thinly sliced, peeled apples (6 medium)
  • ¾cup sugar
  • 2 tablespoons all-purpose flour
  • ¾teaspoon ground cinnamon
  • ¼teaspoon salt
  • ⅛ teaspoon ground nutmeg
  • 1tablespoon lemon juice




Step 1

Heat oven to 425°F. Place 1 pie crust in ungreased 9-inch glass pie plate. Press firmly against side and bottom.


Step 2

In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate. Top with second crust. Wrap excess top crust under bottom crust edge, pressing edges together to seal; flute. Cut slits or shapes in several places in top crust.


Step 3

Bake 40 to 45 minutes or until apples are tender and crust is golden brown. Cover edge of crust with 2- to 3-inch wide strips of foil after first 15 to 20 minutes of baking to prevent excessive browning. Cool on cooling rack at least 2 hours before serving.

Nutritional Information


230 Calories, 6g Total Fat, 1gProtein, 43g Total Carbohydrate, 27g Sugars

Good Works in the Community

By Jennifer Troyan

This month we are featuring an exceptional non-profit organization called The Guatemalan-Maya Center located in South Florida. As you will see their efforts are far-reaching.

A special thank you to Linda, our Director of Customer Service for sharing her support of this organization. We also want to thank Joyce, Director of Finance, and Hafsa, Executive Administrative Assistant for generously sharing their passion for the work their organization is doing to impact so many lives.

They said it best, so we thought we’d share it with you:

Our story begins with our Executive Director Father Frank O’Loughlin, who has spent the last 50 years advocating for migrant workers.

Father Frank began his commitment to the Mayan people in the early 1980’s, while serving as a parish priest in Indiantown, Florida. The Mayan migrant workers Father Frank encountered during this time were refugees fleeing for their lives as a result of the Guatemalan genocide.

In 1992, The Guatemalan-Maya Center was formally founded. Initially, our programs addressed the dire need for prenatal care for indigenous women in Palm Beach County. We began working to provide cultural interpretation for the medical community as well as transportation to doctor appointments for families in need.  

Over the years, our programs have grown to support the emerging needs of our community. By using a family-centered approach, we continue to serve over 1,000 families each month from over 28 different countries.

For a staff of 33 people (plus volunteers), they are a mighty team. Let us tell you what else they do:

  • Provide social services, education and advocation for farm works, migrant workers and undocumented immigrants. They will help anyone who needs help filling out social security paperwork, and translations and help them understand the benefits they are entitled to.
  • Food distribution program that feeds 1,000 families each month. Some families come to pick up food and they also distribute food to the communities. There are volunteer opportunities for you to help and help is always needed.
  • Two schools to provide education for farm workers families and children.
  • Free Clinic offering basic medical care, including skin cancer screening. This is for anyone that does not have insurance. They have saved lives with this Clinic being able to identify people that needed emergency treatment and get to a hospital.
  • Help people get vaccinated and teach them to protect themselves from getting COVID. Quantum Foundation provided a grant for the Clinic for this venture.
  • Children’s Dental Van sponsored by the pro-golfer Jack Nicholson.
  • Legal Aid Society helps them with advocacy and people in domestic situations, rental abuse issues, and more.

Right now, they are planning for the holidays, and they do an annual toy drive to help give gifts to the kiddos and make sure every child has food and gifts in the holidays. If you want to get involved you can donate money, bring food (beans and rice are great staples to donate), toys, Walmart gift cards.

For more information, visit our website www.guatemalanmaya.org or check them out on Facebook and Instagram @guatemalanmayacenter !

P.S.: I had the opportunity to speak with Joyce and asked her what she loves about the Center. She has spent most of her career working for non-profits and has a strong philanthropic nature. She shared that working at the Center in Finance enables her to give back to the community by using her expertise to keep things running smoothly financially. She grew up on an Arkansas farm and worked with sharecroppers. They play a major role in the food chain in the US and farm workers are very important to our communities.

For all that we have mentioned, we thank everyone at the Center for their amazing work.

Business Spotlight

Believe it or not, insurance has been around since the ancient Babylonian times under the Hammurabi Codex of Laws. This collection of 282 rules set a standard for business interactions across the whole empire which paved the way for justice and our modern-day laws. Among these laws was the use of insurance to help carry the risks of business. Throughout history, many culture were influenced by these laws such as the Egyptian, Mayan and Roman empires.

Modern day insurance developed in England in the 17th century and was brought to the Charleston, South Carolina in the early 1730’s. By 1752, Benjamin Franklin founded the Philadelphia Contribution for the Insurance of Houses which was one of the first insurance companies in the Unites States. They established a code for fire prevention which helped to influence laws implementing fire safety regulations in Philadelphia and across the Unites States.

Throughout the 18th & 19th centuries various forms of insurances were developed to fit the growing need. The most popular types of insurances are Home/Renters, Flood, Automobile/Motorcycle, Health, Life/Disability, Long Term Care, Workers Compensation and Umbrella policies among many others.

72% of new movers indicated they will need a variety of insurance products.

Insurance benefits individuals and companies alike which, in turn, benefit all of society more ways than we realize when managed responsibly. Some of the benefits are:  

  1. Payment of Covered Losses
  2. Manage cashflow uncertainties
  3. Comply with legal requirements
  4. Promote Risk Control Activity
  5. Efficient use of the insured’s resources
  6. Support the insured’s credit
  7. Provides a source of investment funds
  8. Reduce social burden

(8 benefits noted above are excerpted from a LinkedIn article -2016 by Chase Bassett titled “The Benefits of Insurance to Individuals, Organizations and Society.”)

At Welcome Wagon, our long-term partnership with agents is one we highly value and consider them to be very important relationships. We are grateful for the opportunity to introduce new movers to agents because we know insurance is one of the most important steps in securing a new home (before and after their move) and gives peace of mind and helps recover should an accident strike. Other important insurances are health and life and the agents we represent offer Medicare and major brands such as AARP, aetna, Humana, Florida Blue, wellcare, United Healthcare, Advent Health, CarePlus, New York Life.

Don’t forget about Insurance for your pets!

A welcome aboard to our newest partners. A shout out to our longest running partnerships with agents from GEICO, State Farm, Allstate, Nationwide, American Advantage, American Family and various independent agencies. Our clients span the country and our longest running have been with us for 20+ years.

Visit: https://welcomewagon.com/new-mover-marketing/industries/insurance/

Make a Referral and be

Refer a business to Welcome Wagon and be entered into a drawing to win a $100 Amazon Gift Card

Email: hello@welcomewagon.com and put “Referral” in the subject line and tell us who you are referring and you will be entered to win the gift card.