Since 1970, Public Broadcasting Service (PBS) stations have been a staple of American television, delivering high-quality programs that inform, educate, and inspire. PBS offers cherished programs like Sesame Street, Frontline, and Masterpiece Theatre, truly offering something for everyone.
While each local station plays a unique role in its community, they all share a commitment to public service and the power of storytelling.
Let’s take a closer look at some of the iconic PBS stations across the U.S. and how they connect with their communities.
Iconic Local PBS Stations Across the U.S.
WGBH (Boston, MA)
WGBH, one of the most recognized PBS stations, has been a pioneer in public television since 1951, predating PBS itself. Based in Boston, WGBH is a production powerhouse, creating one-third of all PBS content. Programs like Nova, Arthur, and Antiques Roadshow are produced at WGBH, making it a national leader in educational and entertainment programming.
WNET (New York, NY)
Serving the greater New York City area since 1962, WNET has been a cornerstone of public broadcasting. With iconic shows such as PBS NewsHour Weekend, Great Performances, and Nature, WNET produces nationally recognized content that appeals to a broad audience. Their focus on public affairs and arts programming has earned them a lasting place in the hearts of New Yorkers and beyond.
Rocky Mountain PBS (Colorado)
Rocky Mountain PBS (RMPBS), based in Denver, has been serving the entire state of Colorado and the Mountain West since 1956. A client of ours, RMPBS is dedicated to creating a sense of community across its broad and diverse region.
Offering both national PBS programming and locally produced shows, RMPBS reflects the culture and values of Coloradans. Programs like Colorado Experience explore the state’s history, while Insight with John Ferrugia focuses on investigative journalism and public affairs. RMPBS also celebrates the arts and culture of the Rocky Mountain region, amplifying the creative spirit that thrives there.
How PBS Stations Can Reach New Viewers
Despite a rich history and loyal following, growing viewership is a challenge for PBS stations, especially in today’s competitive media landscape. One effective way to attract new viewers is by connecting with people who are new to your community—and this is where Welcome Wagon can help.
For over 95 years, Welcome Wagon has been helping businesses and organizations introduce themselves to new movers, providing a direct and personal way to connect with residents who are eager to learn about their new surroundings. This presents a unique opportunity for PBS stations to introduce their programming to a fresh audience right as they settle into their new homes.
Welcome Wagon offers new mover marketing services that include both digital and direct mail options, designed to engage new residents from the moment they arrive. New movers are actively seeking information about local services, and with Welcome Wagon’s targeted approach, your station can ensure its programming is one of the first things they discover.
Reach New Viewers with Welcome Wagon
If your PBS station is looking to expand its viewership, Welcome Wagon can help you connect with new movers in your area. Our proven marketing strategies can introduce your programs to new residents, increasing your audience and strengthening your connection to the community.
To learn more about how Welcome Wagon can assist your PBS station in reaching new audiences, visit our website at Welcome Wagon New Mover Marketing, or give us a call at 800-77-WELCOME.
Let’s work together to grow your audience and share your station’s unique offerings with a whole new group of viewers!
