Welcome Wagon® was founded in 1928 by an insightful marketing man in Memphis, Tennessee, Thomas Briggs. Mr. Briggs was inspired by stories of early Conestoga “welcome wagons” that would meet and greet westward travelers, providing fresh food and water for the journey. He created Welcome Wagon® to embody this same spirit of warm hospitality and welcome. He hired “hostesses”, women who were friendly and knowledgeable about their neighborhood, to personally deliver baskets of gifts supplied by local businesses to new homeowners.
Over a cup of coffee, hostesses would tell the new mover all about their community while handing out gifts and coupons from local businesses. This hostess network expanded across the country until, aside from Briggs and just a handful of males, Welcome Wagon® became one of the first all-female companies in the United States.