New movers will spend more in the first 6 months of a move than the average consumer will spend in three years, and they are 5 times more likely to become your loyal customer if you reach them first.

With the average business needing to replace about 20% of its customer base that moves away in any given year, marketing to the new mover should be your number one strategy. New movers must start fresh, establish new patterns, and find a new network of providers and merchants.

They are gathering information and are open to offers. By strategically targeting these consumers through multiple channels you can generate awareness, establish your brand presence, and create loyal new customers.