This month, we’re shining the spotlight on automotive dealerships and repair, and the role these businesses play in helping new movers in their community find the perfect vehicle or repair service.
Moving into a new home is an exciting milestone accompanied by a whirlwind of changes and decisions. For many new homeowners, purchasing a new vehicle is an essential part of this transition.
And just as important, finding a trusted shop or repair technician to service their vehicle is high on the list. In fact, did you know that 54% of new movers will need auto repair services within the first 6 months of moving?
90% of new movers are willing to try new automotive repair brands, making them an ideal audience for businesses looking to expand their customer base. (Porch Group Media)
How Automotive Dealerships and Repair Brands Can Help New Movers
New movers may find themselves reassessing their transportation needs. Whether it’s to accommodate a longer commute, match a new lifestyle, or replace a vehicle that no longer fits their needs, finding the right car is often at the top of the list.
For example, a change in location may bring longer drives to work, the need for a family-friendly vehicle, or perhaps a desire to upgrade to a more fuel-efficient option. This is exactly where automotive dealerships come in and can offer a wealth of options and expertise.
By providing flexible financing options, trade-in opportunities, and expert guidance, dealerships can make the car-buying process smooth and stress-free. Adding a personal touch, such as offering special discounts for new movers, is another great way to build trust.
Finding a trustworthy automotive repair shop is just as important as purchasing a new car. New movers need reliable services for routine maintenance, unexpected repairs, and inspections.
This is a great opportunity for repair shops to showcase their expertise and customer-first approach. Highlighting certifications, transparent pricing, and a focus on quality work can set a shop apart from the competition. Offering incentives like first-time customer discounts or free initial inspections can also encourage new movers to choose your shop over others.
Partner with Welcome Wagon!
If you’re an automotive dealership or repair shop, this is your opportunity to connect with new movers in your area.
To learn more about how Welcome Wagon can help you reach new movers, click here or give us a call at 800-77-WELCOME.
