Small business owners have an endless to-do list.
So, when it comes to your marketing, it can be often overwhelming to decide which channels to invest in.
As a business owner you already wear so many hats, it’s only natural to wonder if Facebook advertising is really worth the time and investment.
As a former small business owner, I am here to tell you that Facebook Advertising is a very useful tool.
It helps you reach a wide audience, attract new customers, and drive sales.
However, if you’re new to the world of social media advertising (like I was), it can be overwhelming to know where to start.
In this article, we will explore the latest Facebook advertising statistics, benefits of using this channel, and tips to set your campaigns up for success.
Facebook Advertising Statistics
- There are more than 07 billion Facebook users worldwide.
- 69% of all adults in the US use Facebook.
- On average, people access Facebook 8 times each day.
- Mobile app users spend on average 57 minutes per day on Facebook.
- Including a Call-to-Action (CTA) button has the potential to increase your conversion rates by 85x
- 49% of US adults say that they are likely to make a purchase on the platform.
- 93% of social media marketers use paid Facebook ads
- 58% of people say that they’ve visited a brand’s website after viewing its Facebook stories.
- 69% of marketers say that their Facebook marketing strategy increases brand exposure, and 52% say that it boosts traffic.
- Facebook advertising revenues are expected to top $127 billion by 2027.
Why is Facebook Advertising Important?
Facebook is one of the biggest social media platforms online, boasting 2.11 billion daily users. This makes Facebook an excellent choice for expanding your reach and creating brand awareness.
There are several key benefits that further explain why Facebook Advertising should be considered as an essential part of your marketing strategy:
Affordability: One of the best things about advertising on Facebook is everything that you get out of it for free. You can create and manage your ads with the Ads Manager tool at no cost. The only expense is the cost to run your ads, and for that you can set your own budget.
Hyper-targeted Ads: You can really segment your target audience, reaching those who are most actionable, thanks to the time and effort Facebook has put into its advertising capabilities. You have the ability to target your ads based on basic demographics, such as age, gender, location. Or more in-depth targeting using life events, interests, and behaviors.
Campaign Objectives: Facebook ads are divided by objective. These include awareness, traffic, engagement, leads, app promotion, and sales. You can set up Facebook ads based on campaign objectives for a higher success rate.
Return on Ad Spend (ROAS): Facebook is the leading social media ad platform because it is known for consistently delivering high ROAS.
7 Facebook Advertising Tips for Small Business Owners
1. Define Your Target Audience & Set Clear Goals
It’s important to ask yourself a few questions before you begin advertising on Facebook.
Who are you trying to reach?
What are their interests, demographics, and behaviors?
Use Facebook’s targeting options to create highly specific audience segments.
What do you want to achieve with your ad campaign?
Are you looking to increase brand awareness, generate leads, or drive sales?
Select the objective that aligns with your goal, such as “Brand Awareness,” “Traffic,” “Lead Generation,” or “Sales.”
2. Upload Your Own Target Customer List
When you choose to run a retargeting or content-driven Facebook campaign, you can take your existing customer email list and upload it to the Facebook Ad Platform.
These email addresses will be matched up to build a highly personalized audience.
By limiting the audience to just your existing customers, Facebook ads can be customized to stay in front of your already established target audience.
3. Create Compelling Ad Creative
86% of marketers use Facebook as a video marketing platform.
Captivating visuals are the key to capturing attention and leaving a lasting impression. High-quality images and engaging videos can help enhance brand awareness and help drive user engagement.
Strategically using Facebook’s advertising formats, you can tailor your content to specific target audiences, maximizing reach and conversions.
Well-crafted visual content empowers your small businesses to stand out in the crowded online marketplace. It boosts brand visibility and can ultimately drive sales growth.
Keep your message concise and persuasive, and always remember to include strong calls to action to encourage clicks and conversions.
4. Look-A-Like Audiences
Another great feature to take advantage of in Facebook Advertising – the ability to duplicate a high-performing audience from one of your successful campaigns.
These highly engaged audiences are more likely to follow your CTA and make a purchase. You will click the “Lookalike” option when choosing an audience for your new marketing campaign.
Facebook automatically picks new users who have similar backgrounds to your high-quality audience. Voila!
5. Dynamic Product Ads
As a small business owner, time is money. Setting up dynamic product ads lets you market your entire product catalog through Facebook ads, without having to create hundreds of separate ads for each product – which saves you a lot of time.
6. Optimize Your Landing Page
Facebook’s algorithm considers the relevance of your landing page to your ad when determining your ad’s quality score. A higher quality score can lead to lower advertising costs and better ad placement.
Likewise, your customers should have seamless experience between your ads and landing page – making it more likely to turn leads into actionable customers.
7. Track and Analyze Your Results
Use Facebook’s Insights tool to track the performance of your ads. Monitor key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
Adjust your efforts as needed to improve your campaign’s performance and try using Facebook’s A/B testing feature to test different ad variations.
Conclusion
Facebook advertising can be a powerful tool for your small businesses. Helping you to reach your target audience and increase brand awareness.
It offers detailed targeting options and clear reporting features, allowing you to track your marketing dollars and adjust your campaigns accordingly.
Hopefully some of our tips can help you as you navigate the use of Facebook Advertising in your small business marketing strategy.
For more information and ideas for your Facebook advertising campaigns, contact Welcome Wagon! Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting with new homeowners through their mailboxes and online.
