Are you looking to expand your brand awareness, grow your revenue, or simply connect with your community in a new way?
There’s one audience you shouldn’t overlook: new movers.
These are people who are actively searching for businesses to help them settle into their new lives. They’re choosing where to shop, who to trust, and which brands to build relationships with.
And if you’re the first to reach out, with good intentions, you have the opportunity to become a part of the new routine they’re molding.
Let’s learn just how simple it is to get started—and why now is the perfect time to make your business front and center for the people who need it most.
Why New Movers Are a Great Audience
New movers spend more in 6 months than most consumers do in 3 years.
New movers are browsing items and services to build their new home and life with, but even better than “just looking”- they’re actually ready to buy.
This makes them a unique group to target.
They need everything. They’re trying to find home service companies, new healthcare providers, restaurants, retail, and recreation.
And they’re making decisions fast. Most new movers are looking for more than just things and services- they want to feel settled. They’re swiftly trying to turn the unfamiliar into their new home sweet home.
Be the First to Reach Out & Say Welcome
Studies show that 85% of new movers choose the first business that contacts them.
That means timing matters… but so does the message you send, and how you’re saying it.
“Reach new movers early and greet them in a way that feels genuine and neighborly,” suggests Amy Smith.
You want to present them with a warm and personal welcome.
For example, include a tailored message that let’s them know you’re glad to have them as a new neighbor and add value with something like a local events list or a map of their new area, and even consider a freebie or welcome home gift.
80% of new movers use coupons during their move journey and 88% of new movers say a housewarming gift from a local business would make them feel welcomed.
You’re providing them with a sense of belonging when they want and need it most. Showing up for them during this pivotal time will be something that sticks with them as they choose brands to make their new go to’s.
Be the First to Say “Welcome, Neighbor”
When someone’s world flips upside down during a move, they’re looking for someone to reach out and help them with their adjustment.
Your brand needs to stand out with warmth and intention. It’s not just about advertising to this ready-to-buy group, it’s about building relationships with them that can turn them from customer acquisition into a forever brand cheerleader.
Scalable Solutions for Your Business
Welcome Wagon offers flexible, scalable options to help you connect with your ideal audience.
Welcome Wagon is a partner who knows how to:
- Create direct mail that feels personal: a beautifully designed welcome packet, postcard, and offer that makes a lasting impression.
- Digital campaigns that meet movers where they’re browsing: targeted ads, emails, and online outreach that connects with movers across channels.
- Custom strategies tailored to your goals: drive foot traffic, increase online bookings, or build brand awareness with a crafted plan
Get Started
To discover how Welcome Wagon helps new families connect with businesses like yours- right as they move in. Call us at (800) 77-WELCOME or visit us at www.welcomewagon.com.
