Finding loyal customers isn’t always easy—especially in a competitive market where everyone’s trying to grab attention. That was the challenge one regional garden center faced.
But by reaching people at just the right moment with Welcome Wagon’s new mover campaigns, they were able to connect with new homeowners, build trust early, and grow their customer base.
The Challenge: Shifting Demographics, Stalled Growth
Like many local businesses, the garden center was facing a common yet critical issue: a changing population. As long-time customers moved away and new families moved in, the business found it increasingly difficult to connect with the right audience.
The Solution: A Personalized New Mover Campaign
Welcome Wagon helped the garden center reach families who had just moved into the area and were eager to make their house feel like home.
Their campaign included:
- New mover gift book
- New mover postcard
- Follow-up booklet
Each direct mail piece was timed and personalized to make an instant impression right when new movers are most likely to explore their new community and establish new spending habits.
The Results
This approach paid off in a big way. The garden center saw results well above what they’d seen from past efforts:
- 19% boost in new customers
- 4% response rate
They didn’t just send mailers and hope for the best. They focused on reaching the right audience (new movers), at the right time (during their first weeks in the community), with the right format (personalized, timed direct mail).
By showing up early and consistently, the garden center didn’t just attract new customers — they built lasting relationships.
Ready to Grow Your Customer Base?
If your business is ready to put down deeper roots and reach high-intent buyers, let’s talk.
800-779-3526
hello@welcomewagon.com
Garden Center Marketing Solutions
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
