The holidays are often a balance of magical traditions and chaos- especially for someone who’s just moved into a new home, in a new community.
New movers are juggling gift lists, travel plans, while living out of boxes and trying to remember where they packed the festive decorations.
For your brand, this is the perfect time to show up as their helpful and welcoming neighbor.
So, how do you stay visible (and lovable) across all channels during this peak season?
Let’s unwrap some omnichannel holiday strategies that actually reach new movers—and maybe even make them smile in the process.
Direct Mail, Email, Social & Display = The Perfect Holiday Cocktail
Have you ever been to a fabulous party with a tasty signature drink?
Think of your multichannel strategy as the perfect holiday cocktail- blending or mixing all these channels to create something memorable.
Campaigns using 3+ channels see a 287% higher purchase rate That’s true mixology.
Here’s how the channels come together:
- Direct mail adds warmth. With a 95% engagement rate, its tangible, personal, and stands out to the mover while they hurry about with their many tasks.
- Email delivers results. It converts at 3%, the highest of all digital channels. It’s the top shelf ingredient- with timely nudges, exclusive offers, and reminders.
- Social media is the party guest, of course. 89% of shoppers say social media influences their holiday purchases. It’s visual, conversational, and keeps your brand in the mix.
- Digital ads are the splash of soda. The fizz that keeps your brand top-of-mind, as movers browse the web. Companies that are using both print and digital see 39% more attention.
By mixing all of these channels, you keep your brand popping up, not in a pushy way but cohesively creating a purposeful message across channels, meeting them in the place they prefer.
Retarget by Mover Stage (Because Timing Is Everything)
Guess what; retargeting boosts brand recall by 57%.
And movers aren’t one-size-fits-all. Some are still packing boxes, others are trying to choose between paint samples, and some are finally figuring out the local pizza scene.
Therefore, it’s so important to treat them all individually, creating tailored outreach that is specific to where each of them is at in their moving journey. You’re stepping in with what they need, when they need it—and during the holidays, that move journey comes with twinkly lights, packing tape, and a whole lot of extra decision-making.
Understanding where they are in the move process can help you to deliver the right festive message at the right moment. Let’s explore the phases of the move journey:
Possible Movers
These folks are thinking about moving. They’re browsing listings, dreaming about more space for holiday hosting, and Googling “decorating with high ceilings” They haven’t listed their home yet, but they’re in research mode.
Serve up helpful content—checklists, planning guides, and festive inspiration.
Likely Movers
They’ve listed their home and are waiting for the right offer. They’re still open to new brands and services, especially ones that make the transition smoother.
Offer solutions that ease the chaos—like local storage, moving services, or seasonal discounts. Try something like, “let’s make your move merry and bright!”
Verified Pre-Movers
These movers are in the thick of it—contracts signed, inspections underway, and probably wondering if they’ll be unpacked by New Year’s Eve.
Your outreach needs to create a sense of stability.
Send timely offers for essentials that will be top of mind—utilities, furniture, and home services. Your messaging should be supportive, like “need help decking the halls in your new place?”
Post-Movers
They’re home for the holidays!
Now they’re setting up their new home, unboxing memories, exploring the neighborhood, and figuring out where to buy wrapping paper- and hot cocoa.
You want to invite them to get to know your brand with warm sentiments: “thanks for being here”, “excited to meet you”, “welcome home!”
Share new mover deals, a list of holiday-related community events, and a holiday treat for signing up for your loyalty club. Messaging like “new home, new traditions—let’s celebrate together” hits the sweet spot.
Keep Your Content Consistent
Imagine seeing a cozy holiday ad on Instagram, then getting a neon-colored email that looks like it came from a different planet. Confusing, right?
Brands with consistent presentation across channels see a 23% increase in revenue.
Your creative theme should feel like a story, the story of your brand combined with a bit of holiday spice—whether it’s “new home, new traditions” or “holiday magic starts here.” Keep your colors, tone, and voice consistent across channels so your brand feels familiar, not fragmented.
Think of it like holiday décor: you don’t need everything to match perfectly, but it should all feel like it belongs in the same house.
Use Predictive Data to Time Your Offers
Movers don’t just unpack everything and start shopping overnight, especially during the holidays.
Their needs come in snow flurries. And with a little predictive data magic, you can time your offers to arrive at the perfect moment.
Here’s how the holiday mover journey typically unfolds:
Weeks 1–4: “SOS! I need a plumber, a coffee shop, and maybe a nap.”
They’ve just moved in, and the holidays are looming. They’re scrambling to find the basics, along with the best local spots for grabbing last-minute gifts… or replacing the holiday placemats that are nowhere to be found in an ocean of boxes.
This is the perfect time to send welcome offers, local guides, and “New home? Let us help you get holiday-ready” messaging.
Weeks 5–8: “Okay, let’s talk furniture, pet care, and gym memberships.”
They’re settling in, decorating, and trying to make the place feel like home before the in-laws arrive. They’re ready for upgrades and comfort.
Now it’s time to offer cozy essentials, home services, and seasonal deals. Messaging like “Let’s make your new space merry and bright” hits just right.
Weeks 9+: “I’m ready to explore, join local events, and maybe host a party.”
Now they’re feeling more festive and rooted. They’re looking for community, connection, and maybe a local caterer for their first holiday bash.
Invite them to local events, share your loyalty perks program, and position your brand as part of their new traditions. Become the brand they remember, recommend, and maybe even invite to their housewarming party.
Conclusion
Be the brand that shows up with cocoa during the chaos.
The holidays are a whirlwind, especially for new movers. But with a smart, sequenced, and slightly magical omnichannel strategy, you can be the brand that makes their season smoother, warmer, and a little more joyful.
Welcome Wagon is here to help you show up across every channel—like the friend who brings cookies and helps you hang your lights.
Get Started
To discover how Welcome Wagon helps new families connect with businesses like yours- right as they move in. Call us at (800) 77-WELCOME or visit us at www.welcomewagon.com.
