Thanksgiving is more than just turkey and pie—it’s a time of gratitude, gathering, and giving.
Did you know that 97% of people expect to celebrate Thanksgiving? It’s the most celebrated holiday.
For businesses looking to connect with new movers, it’s the perfect season to build long lasting relationships.
But the holidays can feel overwhelming for anyone- nonetheless someone who is living out of boxes and navigating the unfamiliar.
That’s where your brand can step in.
Here are some Thanksgiving marketing ideas designed to reach new movers:
1. “We’re Thankful for New Neighbors” Campaigns
Moving is already an emotional process. Add the holidays on top, and it’s… a lot.
While most people are gathered around familiar tables and long-standing traditions, new movers are still figuring things out—where the light switches are, which grocery store to shop at, how to make this new place actually feel like home.
That’s why even a small gesture goes a long way:
- A postcard with “We’re thankful for new neighbors like you”
- A small freebie or coupon to a local favorite
For example, a local boutique might send a Thanksgiving postcard that doubles as an invite to stop by during Black Friday weekend.
New movers are actively searching for local favorites and businesses they can rely on. By reaching out with authenticity and warmth, your brand becomes one of the very first positive experiences they’ll connect with their new home. 
2. Holiday Prep Content (That Actually Helps)
Imagine trying to prep for Thanksgiving while still living out of boxes…
You’re digging through packing paper to find your baking sheets, Googling the nearest grocery store, and trying to cook in a kitchen you barely know yet.
That’s the reality for a lot of new movers during the holidays—and it’s where your brand can step in.
Content that actually helps could be:
- A checklist for quick holiday hosting when you’re not fully unpacked
- A short guide with easy, no-fuss recipes that don’t require every pot and pan
- Tips for making a new house feel festive fast (lights, candles, small décor)
- Reminders or hacks for tackling common moving + holiday stress (e.g., meal prep shortcuts, time-savers)
This kind of content shows you’re not just selling – you’re helping.
New movers aren’t only shopping; they’re searching for guidance. When your content makes their life easier, it builds trust. And trust turns into loyalty.
Help someone feel a little more settled in the middle of the chaos, and they’ll remember you long after the holiday boxes are packed away.
3. Time-Saving Bundles and Services for Busy Movers
Imagine trying to host a dinner party in the middle of a construction zone. That’s what a lot of new movers feel like while planning holiday meals, still living out of boxes.
They’re unpacking, figuring out how the new oven works, and wondering which box the gravy boat ended up in. The thought of cooking a full holiday spread—or even just bringing a side dish—can feel overwhelming.
This is where your brand can step in. Instead of letting them scramble, help them feel prepared with:
- Time-saving bundles (pre-packed grocery kits, ready-to-go décor)
- Services that take stress off their plate (cleaning, setup, or delivery)
- Curated kits that make the holidays easier to host, even in a new home
Example: a home décor shop could sell Holiday Essentials Kits—a bundle with roasting pans, table settings, and seasonal candles. Add easy pickup or delivery, and suddenly you’ve solved a headache and created a memorable experience.
4. Loyalty and Referral Offers as “Holiday Thank-Yous”
Thanksgiving is all about gratitude—so it’s the perfect time to show appreciation to your customers.
For new movers, every positive experience with a local business feels like a win. Finding a coffee shop they love? That deserves a high five. They’re starting fresh, building new routines, and figuring out which spots will become their go-tos.
Instead of a generic discount, frame your loyalty or referral program as a holiday thank-you. It feels more personal—like an invitation to belong—rather than just another promotion.
Ideas:
- A coffee shop offers a “So thankful for you!” perk: a free drink or treat for joining the loyalty program in November.
- A gym gives movers a free “holiday buddy pass” to bring a friend during the season.
- A salon runs a referral bonus framed as a gift card to share with someone they’re thankful for.
Programs like this don’t just drive sign-ups. They are a great way to spark authentic word-of-mouth. When someone feels genuinely welcomed, they’re far more likely to share that experience.
5. Personalize Your Messaging for Movers
Generic holiday marketing won’t land the same way for someone who just changed zip codes.
These customers aren’t thinking about perfect tablescapes—they’re wondering which box the serving spoons are in, or how to host Thanksgiving without a dining table yet.
That’s why tailoring your holiday messaging makes such a difference.
A few ways to do it:
- Use empathetic phrases like: “Settle in with ease this Thanksgiving,” or “Your first holiday in your new home deserves something special.”
- Highlight services or products that actually solve problems—unpacking, furniture assembly, quick décor fixes, or easy meal solutions.
- Choose visuals that show real-life households in the middle of moving, not just staged holiday magazine spreads.
Gratitude Builds Loyalty
Thanksgiving is built on gratitude—so why not use it as a foundation for your marketing?
For new movers, the season can feel overwhelming. But your brand has the chance to flip that stress into a warm welcome.
When people feel seen, supported, and celebrated in those first moments of settling in, they remember it. They’re more likely to come back, more likely to trust you, and more likely to tell others.
Happy Thanksgiving from Welcome Wagon!
Get Started
To discover how Welcome Wagon helps new families connect with businesses like yours- right as they move in. Call us at (800) 77-WELCOME or visit us at www.welcomewagon.com.
