With 78% of new movers identifying as pet owners, and with 61% owning dogs and 39% owning cats, Chewy recognized the tremendous opportunity to engage this audience during a pivotal transition point.
By partnering with Welcome Wagon, Chewy has been able to reach new movers across all service areas nationwide.
Chewy leverages this visibility to position itself as the go-to provider for pet essentials, capitalizing on the fact that new movers historically outspend established residents across key retail categories — especially when it comes to their pets.
In the first weeks after relocating, families often replace worn items, restock supplies, and invest in new products to help their pets adjust, creating a surge in purchasing activity.
Welcome Wagon’s targeted platform ensures brands like Chewy reach new movers early, allowing them to establish loyalty when consumers are most open to adopting new products and services.
What makes this partnership particularly effective is the alignment between Chewy’s customer-first experience and Welcome Wagon’s trusted, relationship-driven approach.
Chewy’s reputation for exceptional service, fast delivery, and a comprehensive product assortment resonates strongly with movers seeking convenience and reliability.
Through Welcome Wagon’s digital and print solutions, Chewy gains direct access to households that have the highest likelihood of immediate conversion — enhancing their national marketing efforts.
Partner With Welcome Wagon to Reach Pet Owners
For more than 100 years, Welcome Wagon has helped brands across the nation connect with new movers. Learn how we can help you reach pet owners who are new to the neighborhoods you serve.
