Pets are an essential part of the modern household,
And for many families, professional pet care services— like grooming, daycare, veterinary care, and animal hospitals — are foundational to a pet’s health, comfort, and overall quality of life.
The demand for trusted local providers who can support pets at every stage becomes increasingly important as pet ownership continues to rise across the U.S.
Today, approximately 66% of U.S. households own a pet, representing nearly 87 million homes nationwide.
This widespread ownership has helped fuel the American pet industry, which is valued at over $147 billion annually, with continued growth projected in the years ahead.
Pets are a huge part of our family, so veterinary services, animal hospitals, grooming, and preventative care remain some of the most relied-upon and recurring services for pet owners.
Why New Movers Matter to Pet Care Providers
When households relocate, it’s more than just a change of address. These new neighbors are rebuilding routines for every member of the family, including their pets.
New movers immediately begin searching for veterinarians, animal hospitals, groomers, boarding facilities, and emergency care providers they can rely on… and trust.
Even long-time pet owners face an urgent need to replace familiar services after a move. Routine vaccinations, wellness exams, grooming schedules, and ongoing care cannot be paused, which means pet parents are actively evaluating local options within weeks of arriving in a new community.
For veterinary practices and animal hospitals, the transition period is especially critical. Because establishing a relationship early often leads to long-term patient retention, preventative care plans, and lasting client relationships.
Growth Across Grooming, Veterinary, and Pet Services
Pet care is an on-going need.
The U.S. pet grooming market alone exceeds $2 billion and continues to grow steadily, while veterinary care remains the largest category of pet-related spending nationwide. What these services share is consistency. Grooming, wellness exams, and preventative care are recurring needs.
Once a pet owner finds a veterinarian, animal hospital, or grooming provider they trust, they are far more likely to stay — making early visibility and first impressions incredibly valuable.
Turning Visibility Into Long-Term Relationships
For pet care professionals (including veterinarians, animal hospitals, and grooming providers), success is less about being the best option and more about being the first trusted option a new household encounters.
Position your business as established, welcoming, and community-focused; not just another advertisement competing for attention.
To discover how Welcome Wagon helps pet care and grooming professionals connect with new families and establish trusted, long-term client relationships, call us at (800) 77-WELCOME or visit us online at:
https://welcomewagon.com/new-mover-marketing/industries/marketing-solutions-for-veterinarians/
We specialize in New Mover Marketing Solutions for the Pet Industry and introduce your business to new households right when they’re actively looking for the services you provide.
