The gift of sight is one of the most precious abilities we have.
From the moment we wake up and greet the day to the hours spent reading, working, or connecting with others, our eyes play an essential role in how we experience the world. Yet despite this, eye health is often overlooked—especially during times of transition, such as moving into a new community.
For optometrists and vision care professionals, this creates an important opportunity to not only provide essential health services, but also build lasting relationships with residents who are establishing new roots. That’s exactly where Welcome Wagon comes in.
A Little History…
Before we look at how Welcome Wagon supports today’s eye care practices, it’s worth reflecting on the fascinating history of eye care itself.
The study of vision and eye health dates back thousands of years. Ancient Egyptian, Greek, and Roman civilizations documented rudimentary understanding of eye anatomy and even performed early surgical procedures.
The first recorded use of corrective lenses occurred in the 13th century in Italy, when monks and scholars used convex lenses set into frames to magnify text. These early spectacles marked a significant turning point, and over the centuries, advances in optics, medicine, and technology led to the modern field of optometry.
By the late 19th and early 20th centuries, eye care had become a recognized medical discipline. The American Optometric Association was founded in 1898 to establish standards of practice and formalize education for optometrists. Since then, the field has evolved tremendously—from simple vision correction to comprehensive eye health diagnostics capable of detecting systemic diseases such as diabetes and hypertension.
Marketing to New Movers
Today, optometrists are essential healthcare providers in every community. And in our increasingly digital world, eye strain, vision changes, and early detection of chronic illnesses make regular eye exams more important than ever.
At Welcome Wagon, we recognize that local providers—like optometrists, ophthalmologists, and vision centers—play a critical role in the health and comfort of a community. Since 1928, Welcome Wagon has been the trusted bridge between businesses and new homeowners. Our mission is rooted in hospitality, connection, and helping people feel at home. We specialize in introducing new residents to reputable local businesses through a combination of personalized direct mail, exclusive offers, digital marketing, and community engagement tools.
For eye care professionals, this is a golden opportunity. New movers are in a unique position—they’re actively seeking reliable, local services, and more open to trying new providers than at any other point in their customer journey.
With Welcome Wagon, optometrists can put their practice directly in front of these decision-makers through beautifully branded mailers, targeted emails, and curated digital content that builds trust and encourages action. Whether it’s a welcoming message from your team, a special offer for a first-time eye exam, or an invitation to visit your office, our program helps you reach new residents when it matters most.
In return, new families and individuals gain access to eye care professionals who are not only convenient but also genuinely invested in the well-being of their community. It’s a win-win: residents feel welcomed and supported, and eye care providers expand their reach with high-quality, local leads.
Welcome Wagon for Optometrists
In a world where health, convenience, and community trust matter more than ever, Welcome Wagon helps vision care professionals stand out—literally opening the door to long-term patient relationships.
With the right introduction, you won’t just gain a new patient, you’ll gain a neighbor for life. If you are an optometrist or eye care professional and you want to increase your customer base, reach out to us.
To learn more about how Welcome Wagon supports optometrists in growing their practice and connecting with new families, call us at (800) 77-WELCOME or visit our website at www.welcomewagon.com – New Mover Marketing Solutions for Medical Practices.
We can help you by introducing you to the new movers across America.
