84% of new homeowners will plan a major home improvement within their first year.

Welcome Wagon's print and digital advertising strategies will introduce your businesses to new movers in your area before your competition, giving you the opportunity to make a loyal customer.

84% of new homeowners will plan a major home improvement within their first year in the home.


75% of new homeowners said they would refer their builder to friends/relatives.


79% of new movers spend their money on home improvement.


Benefits of New Mover Marketing

They are new to your neighborhood. They have money to spend. They need your business!

New movers will spend more in the first 6 months of a move than the average consumer will spend in three years, and they are 5 times more likely to become your loyal customer if you reach them first.

With the average business needing to replace about 20% of its customer base that move away in any given year, marketing to the new mover should be your number one strategy. New movers must start fresh, establish new patterns, and find a new network of providers and merchants.

They are gathering information and are open to offers. By strategically targeting these consumers through multiple channels you can generate awareness, establish your brand presence, and create loyal new customers.


Multiple direct mail touch points that engage and build trust with new movers in your area.


Reach the new movers through multiple digital channels including email, online web directory presence and mobile app.

Social Media

Geo Target your audience with compelling, targeted advertising on Facebook and Instagram.

A direct 1-2-3 approach utilizing a clear path of follow-ups for maximum effectiveness.

Gift Book

Delivered at move-in.

Greet the new movers in your area with the high quality Welcome Wagon Gift Book.


30 days after move-in.

High-quality, oversized postcards will showcase your business along with a compelling offer.

Follow-up Book

90 days after move-in.

Give repeated exposure of your business and offer to the initial new mover in a personalized book.

A complete digital presence that targets your local market.

Social Media

We take the guesswork out of Social Media Marketing. Our digital experts craft the perfect campaign to reach your local market.

New Mover Email

Our New Mover Email program is the only turn-key solution that delivers your business to the new mover’s inbox.

Directory Inclusion

Your business will be featured in our partner directory, accessible through either our website or FREE mobile app.


Read what our customers have to say.

Let's Talk...

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