Welcome Wagon Expands National Mover Marketing Program to Deliver Scalable Reach Across 4,500+ U.S. Markets

Program helps national brands reach up to 300,000 new movers monthly during the critical first weeks after a move.

Tampa, FL – March 4, 2026 — Welcome Wagon®, a long-recognized and trusted name in mover marketing, today announced the expansion of its National Program, designed to help brands achieve coordinated, large-scale reach across the United States.

The program delivers coordinated national campaigns across more than 4,500 markets nationwide, reaching up to 300,000 new movers each month through direct mail. Campaigns are supported by a national co-op email distribution of 150,000 per month, providing additional digital scale and frequency.

Weekly mailings target households within 1–14 days of home closing, a period when long-term purchasing decisions are often made. With 85% of new movers choosing the first business that reaches them, early engagement is critical.

The Welcome Wagon National Program provides:

• Coverage across 90%+ of U.S. movers
• Distribution in 4,500+ markets
• Up to 300,000 direct mail placements monthly
• 150,000 national co-op email impressions per month
• Full-service campaign execution

“New movers represent one of the most predictable high-intent audiences in the market,” said Spencer Dayley, Head of Sales. “Our National Program enables brands to reach households quickly and consistently at scale during a high-conversion window.”

Welcome Wagon supports brands across industries including insurance, home services, financial services, automotive, healthcare, and retail.

To learn more about the Welcome Wagon National Program, visit https://welcomewagon.com/new-mover-marketing/national-program/.

About Welcome Wagon

Founded in 1928, Welcome Wagon is one of America’s most recognized mover marketing brands. For nearly a century, the company has helped businesses connect with new movers during one of life’s most important transitions. Today, Welcome Wagon delivers scalable direct mail and digital marketing programs across more than 4,500 U.S. markets, enabling local and national brands to reach households in the critical first weeks after a move. To learn more about Welcome Wagon, visit https://welcomewagon.com.