Webinar

The Most Valuable Consumer You're Probably Missing: New Movers

Thursday, April 9, 2026 – 2:00 PM EDT

Every move creates a powerful marketing moment. When people move, they reset their spending, switch service providers, and establish new brand relationships. For marketers, this creates a rare window to connect with consumers when they are actively making decisions.

Join Welcome Wagon to learn why new movers represent one of the most valuable audiences in marketing and how brands are successfully reaching them.

What You'll Learn

  • Why movers are one of the highest-intent consumer audiences
  • How spending changes when people move
  • Why the first brand to reach movers often wins
  • How direct mail and digital work together to reach new households
photo of a couple looking at a smartphone after moving

Presenters

photo of Larisa Bedgood
Larisa Bedgood

Head of Marketing

photo of Spencer Dayley
Spencer Dayley

Head of Sales

Why Movers Matter

man on ladder painting the wall
$17kMovers spend $17,000 on average setting up a new home
illustration of business man shaking hands with woman
85%choose the first business that contacts them
woman searching online for restaurants
90%are willing to try new brands

The Most Valuable Consumer You're Probably Missing: New Movers

Save Your Spot

Join us on Thursday, April 9 to learn how your business can start making real connections with new movers.