New movers will spend more in the first 6 months of a move than the average consumer will spend in three years, and they are 5 times more likely to become your loyal customer if you reach them first.
With the average business needing to replace about 20% of its customer base that moves away in any given year, new mover marketing should be your number one strategy.
New movers must start fresh, establish new patterns, and find a new network of providers and merchants.
In marketing, you not only want to be the first to make the initial introduction but must also continue to reinforce your brand through repeated interaction.
Welcome Wagon incorporates a strategic multi-touch direct mail campaign that engages the new mover and reinforces awareness and trust in your brand.
Our direct mail marketing program delivers three unique mail pieces to the new mover (Gift Book, Postcard and Booklet); timely delivered over a 90-day period ensures that Welcome Wagon’s introduction of your business to the new mover will make a lasting impression.