Moving to a new place often signifies a fresh start, filled with opportunities and the promise of new experiences. This transitional phase is a golden period for brands to establish connections and loyalty with new movers.
Offering enticing discounts and coupons is a proven strategy to capture the attention of these potential customers.
New Mover Marketing and the Power of a Coupon
According to Porch Group Media, 80% of new movers redeem coupons from merchants before, during, and after the move.
Create a Warm Welcome
Transitioning into a new community can be overwhelming. Offering discounts and coupons can ease this transition, making newcomers feel welcomed and valued. Moreover, a well-placed discount can serve as an introductory handshake, initiating a long-term relationship between the brand and the customer.
Tip: Develop a warm, welcoming messaging that accompanies the discount or coupon, positively reinforcing your brand image.
Instill Brand Loyalty
When a brand offers exclusive discounts to new movers, it can be perceived as a gesture of goodwill. This positive first interaction can be a stepping stone towards fostering brand loyalty, with the new movers more likely to return for future purchases.
Tip: Follow up the initial offer with a loyalty program that rewards repeated business, thus nurturing a lasting relationship with the new movers.
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Word-of-Mouth Marketing
Happy customers are the best brand ambassadors. When new movers use attractive discounts and have a satisfying experience with a brand, they are more likely to recommend it to friends, family, and neighbors.
Tip: Encourage new customers to share their positive experiences on social media or through reviews, potentially creating a ripple effect of positive word-of-mouth marketing.
Building a Community-Centric Brand Image
By targeting discounts and offers to new movers specifically, brands can portray themselves as community-centric entities that are attuned to the needs and preferences of the local populace.
Tip: Collaborate with other local businesses to create community events or combined offers, reinforcing the brand’s image as a community-friendly entity.
Here are some coupon strategies to try out to woo new movers and turn them into new customers.
Something for Free
Examples: A pizza store offering a free pizza, a grocery store offering a $5 off coupon, or a pet groomer or vet offering a free pet toy.
Strategy: This is a great strategy to use whenever possible. Afterall, who doesn’t like a freebie?
- By offering a free product to new movers, brands can attract individuals who are actively seeking products and services for their new homes. This is an opportunity to introduce them to the brand and potentially turn them into long-term customers.
- Offering a free product also creates a positive first impression. New movers are likely to appreciate the brand’s generosity and thoughtfulness. This initial goodwill can set the tone for a lasting and favorable relationship with the brand.
- Brands can use free products as a way for new customers to sample their offerings. It allows potential customers to experience the quality and benefits of the product without making a financial commitment. If they like the free product, they may be more inclined to purchase from the brand in the future.
First-Purchase Discounts
Example: A home décor store offering a one-time discount on the first purchase. This could include discounted prices on furniture sets or a percentage off on total bill exceeding a certain amount.
Strategy: This approach aims to encourage new movers to make significant purchases early on, potentially making your brand their go-to choice for home necessities. It also fosters a sense of savings and satisfaction, cementing a positive initial experience with the brand.
Bundle Deals
Example: A local grocery store offering bundle deals where new movers can buy a collection of essential items at a discounted price. These bundles could contain a mix of staple foods, cleaning products, and other household necessities.
Strategy: This not only provides value but also convenience, helping new movers to quickly settle into their new home with necessary supplies, and potentially making your store their preferred shopping destination.
Customized Coupons for a Personal Touch
Example: A brand offering customized coupons that can be gifted as housewarming presents. These coupons could be for discounted or complimentary services, like a free landscaping consultation or a discounted home cleaning service.
Strategy: This strategy aims to integrate the brand into the community’s welcoming gestures, positioning it as a helpful and considerate business in the new movers’ network.
Seasonal Discounts for New Movers
Example: Local businesses offering seasonal discounts exclusively for new movers, encouraging them to shop locally for seasonal items, whether it be winter clothing or summer outdoor furniture.
Strategy: This approach aims to make new movers regular patrons by providing incentives that align with the changing needs and preferences of each season.
Promote Your Offer
Begin by utilizing multiple channels to reach new movers, such as direct mail, email marketing, and social media advertising.
Craft a compelling message that highlights the value and thoughtfulness behind your offer, emphasizing how it can ease their transition into their new home and community.
Personalization is key; address them by their name and reference their recent move, making them feel seen and valued.
Use eye-catching visuals and clear call-to-action buttons to drive engagement.
Building a sense of community and trust is crucial, so always ensure that your communication is warm, helpful, and focused on making their lives easier during this significant life transition.
Capturing the attention of new movers with discounts and coupons is a dynamic and mutually beneficial strategy. Brands can foster loyal customer bases, while newcomers enjoy savings and convenience during their settling-in phase.
By creating strategies that resonate with the specific needs and preferences of new movers, brands can forge lasting relationships from the outset.
For more information and ideas for your direct mail and digital campaigns, contact Welcome Wagon! Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting with new homeowners through their mailboxes and online.
