6 Proven Tactics for Small Businesses to Acquire New Customers

March 26, 2024by Larisa Bedgood0

Acquiring new customers is a priority for businesses of all sizes. However, with competition intensifying and consumer behaviors constantly changing, knowing where to focus your efforts can be daunting.

Here are six proven tactics that small businesses can use to bring in new customers.

1) Local SEO

Local search engine optimization (SEO) is important for small businesses to increase visibility in local search results.

Optimize your website and online listings with relevant keywords, accurate business information, and other local identifiers to improve your chances of appearing in local search results.

Claim and verify your Google My Business listing, ensuring that all information is accurate and up to date. This includes your business name, address, phone number, website URL, business hours, and categories.

Additionally, encourage satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, and Facebook, to further boost your visibility and credibility.

2) Social Media Advertising

Reports shows that 70% of small businesses use social media as part of their marketing efforts.  It is a cost-effective way to reach a highly targeted audience of potential customers.

Utilize platforms like Facebook, Instagram and TikTok to create targeted ad campaigns that resonate with your ideal customers. Although 38% of small business owners still find Facebook the most effective to advertise on, test out different platforms based on who you are trying to reach.

Be sure to use targeting options to narrow down your audience based on demographics, interests, and behaviors.

3) Target New Movers

Reaching out to new movers is a great way to acquire new customers for your business.  New movers are looking to establish relationships with new businesses in their community, and research shows that 85% of new movers use the first business that contacts them first.

Target individuals who have recently moved to your area with specialized marketing campaigns.

Offer them incentives to try your products or services, such as welcome discounts, freebies, or exclusive offers. According to Porch Group Media, 80% of new movers redeem coupons from merchants before, during, and after the move.

4) Direct Mail

Small Business Trends data found that a significant 62% of people who responded to direct mail made a purchase. Additionally, 39% of consumers try a business for the first time because of direct mail.

Direct mail allows businesses to stand out in a crowded digital landscape.  Campaigns can be tailored to specific geographic areas or demographics, allowing businesses to target their efforts and maximize ROI.

Create attention-grabbing content that highlights the value of your products or services and encourages recipients to take action. Use clear and concise language, compelling visuals, and a strong call to action to engage your audience and drive responses.

5) Email Marketing

With its ability to reach a wide audience at a relatively low cost, email marketing is a great tool for businesses looking to acquire new customers.

Start by building a list of subscribers who have opted in to receive your emails. Focus on attracting subscribers who are genuinely interested in your products or services, rather than simply aiming for quantity.

Related Blog: 15 winning strategies for building and growing your email audience list effectively

Provide valuable content in your emails that resonates with your audience and addresses their needs or pain points. Whether it’s exclusive offers, helpful tips, or relevant industry insights, delivering value will keep them engaged and eager to hear from you.

6) Referral Programs

Consider implementing a referral program for your existing customers. Encourage satisfied customers to refer their friends, family, and colleagues to your business by offering incentives for successful referrals.

This could include discounts, credits, freebies, or exclusive rewards for both the referrer and the new customer.

Turning your loyal customers into brand advocates is a great way to amplify your reach through their recommendations.

Implement these six proven tactics to acquire new customers and drive growth. Be sure to continuously refine and optimize these strategies based on performance metrics for long-term success.

For more information and ideas for your direct mail and digital campaigns, contact Welcome Wagon! Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting with new homeowners through their mailboxes and online.

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