With the right digital approach, independent businesses can turn first-time buyers into long-term customers.
That was the case for one local car wash that partnered with Welcome Wagon to boost its online presence and reputation.
The Challenge
Like many local businesses, the car wash struggled with their online reputation. With a need to increase positive reviews and strengthen customer perception, the business set its sights on improving both visibility and trust, which are both key factors in driving new sales.
The Strategy
Welcome Wagon put together a multichannel marketing plan to reach new customers and keep them coming back. The goal was to reach new residents in the area via email and social media and encourage feedback that could improve their online reputation and build brand loyalty.
The Results
The campaign delivered clear results, including:
- 5% Return on Investment (ROI)
- Improved Customer Satisfaction
With the right channels and a strong marketing strategy, the car wash grew its reputation and started building momentum for future growth.
The Power of New Mover Marketing
New movers are 5 times more likely to become long-term customers if they are reached within the first few months of relocating. This campaign helped car wash brands looking to connect with new movers. Welcome Wagon’s data-driven approach helped maximize this window of opportunity. This approach brought in new customers and helped build a foundation that could lead to lasting relationships.
Looking to Boost Your Local Business’s Reputation and ROI?
Let us help you create a campaign tailored to your goals.
800-779-3526
hello@welcomewagon.com
Check out our case studies: Case Studies – Welcome Wagon
