Moving to a new home is an exciting and transformative experience, presenting a prime opportunity for businesses to make a lasting impression on individuals who are open to discovering new brands and services.
In today’s digital age, where email inboxes are overcrowded, leveraging direct mail can give your brand a competitive edge when targeting new movers.
Let’s explore why you should be targeting new movers, and the power of direct mail as a way to engage new movers, enticing them to buy or try your brand and build long-term customer relationships.
Why Should You Target New Movers?
12% of the U.S. population moves annually. (https://www.census.gov/)
- This represents a significant portion of the population moving each year – the chance to connect with a substantial number of potential customers seeking new products and services.
Within the first three months of moving, new movers spend 5 times more on home-related products than established residents. (USPS Mover’s Guide)
- New movers have immediate needs related to their new homes, making them highly motivated to purchase products and services that facilitate their transition.
90% of new movers are open to trying a new brand for products and services. (Porch Group Media)
- Moving often prompts individuals to reassess and switch service providers and explore different brands, presenting businesses with a terrific opportunity to capture new customers.
86% of new movers conduct online searches for local businesses. (Local Search Association)
- New movers actively seek local businesses to fulfill their needs, making it crucial for businesses to have a strong online presence and appear in local search results.
Stand Out in a Personalized Way with Direct Mail
Direct mail offers a tangible and personalized touch that resonates deeply with new movers. By sending a well-crafted direct mail piece tailored specifically to the needs and interests of new movers, you can instantly capture their attention and create a memorable brand experience.
Whether it’s a welcoming package, a special offer, or a personalized recommendation based on their moving details, direct mail allows you to demonstrate your understanding of their unique situation, making them feel valued and more likely to choose your brand over competitors.
Use Direct Mail to Capitalize on Timing and Relevance
Direct mail allows you to reach new movers at precisely the right moment—when they are actively seeking new products, services, and establishments in their new neighborhood.
By strategically timing your direct mail campaign to coincide with their move or shortly after, you can position your brand as a reliable and convenient solution to their immediate needs.
This level of relevance enhances the likelihood of conversion, as you’re presenting your brand as the answer to their relocation challenges and helping them settle into their new community.
Drive Offline and Online Engagement with Direct Mail
Direct mail doesn’t exist in isolation; it can seamlessly integrate with your digital marketing efforts to create a powerful, multichannel customer journey.
In your direct mail pieces, include incentives for recipients to visit your website, follow your social media profiles, or participate in online contests or surveys.
By incorporating personalized URLs, QR codes, or social media call-to-actions, you can effortlessly guide new movers to your digital platforms, where you can continue to engage them, build brand loyalty, and drive conversions.
When it comes to targeting new movers, direct mail is a powerful tool that enables you to leave a lasting impression and develop customer relationships that extend beyond the move-in period.
By utilizing personalized and timely direct mail campaigns, your brand can effectively capture the attention of new movers, showcase your offerings, and position your business as their go-to solution in their new neighborhood.
Remember to integrate direct mail with your digital strategies to create a seamless customer journey and maximize engagement.
Embrace the power of direct mail, and watch your brand flourish as you welcome new movers into your loyal customer base.
To get started reaching new movers through our direct mail solutions, contact Welcome Wagon!
