Around 40 million people move every year. With so many Americans moving, the average business must replace approximately 20% of its customer base due to relocations.
New mover marketing offers an excellent strategy for businesses of any size to replace lost customers with movers who are eager to establish relationships with local businesses in their new neighborhood. As we step into 2024, here are some strategies to reach and engage with new movers:
To capture the attention of new movers, it’s essential to focus on hyper-local marketing. Use geotargeting, location-based advertising, direct mail and localized SEO to ensure your business appears at the top of search results when new residents are seeking local services. Highlight your proximity to their new homes to make a compelling case for your business.
Personalization Pays Off
Personalized marketing is more crucial than ever. Tailor your messaging to resonate with the unique needs and preferences of new movers. Use their names in direct mail, emails, and other communications. Leverage data analytics to gain insights into their preferences, allowing you to offer services or products that truly cater to their needs.
Show new movers that you care about their transition. Consider offering welcome packages or exclusive discounts for new residents. Collaborate with local services to introduce your business to new arrivals, helping them feel at home in their new community.
Social Media Storytelling
Social media is a powerful tool to engage with new movers. Use platforms like Instagram and Facebook to tell your brand’s story and showcase the unique aspects of your business. Share customer testimonials and behind-the-scenes glimpses to build trust and foster a sense of community.
Encourage your customers, new and old, to create content about their experiences with your business. User-generated content, such as reviews, photos, and videos, can be a powerful tool to attract new movers. Highlight these authentic endorsements on your website and social media platforms.
Show your commitment to the community by participating in local events and sponsoring neighborhood activities. Becoming an integral part of the community can help new movers connect with your business on a personal level.
As 2024 unfolds, marketing to new movers is not just a trend but a necessity. By employing these strategies and staying at the forefront of these marketing trends, your business can successfully attract and retain new residents. Embrace the opportunities presented by this dynamic demographic, and watch your business flourish in your local community.
For more information and ideas to help you fuel your customer acquisition programs, contact Welcome Wagon! Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting with new homeowners through their mailboxes and online.