When a family moves into a new home, the boxes aren’t the only things waiting to be unpacked. Big decisions—like remodeling kitchens, upgrading bathrooms, and replacing cabinets—are often at the top of the to-do list.
For one leading cabinet brand, this moment became the perfect entry point for nationwide growth. That’s where Welcome Wagon came in.
By delivering their message directly to new movers through well-timed direct mail campaigns, Welcome Wagon helped the brand earn attention, build credibility, and capture customers during a critical buying window.
The Challenge: Capturing Attention on a National Scale
The brand set out to expand nationally and capture the attention of new movers—one of the most valuable yet difficult-to-reach audiences. Doing so required a smart, scalable strategy that could cut through the noise, reach homeowners across multiple regions, and drive engagement right as new homeowners were making purchase decisions.
Multi-Channel Marketing Strategy
To meet the challenge, we crafted a multi-touch campaign that combined compelling creative with carefully targeted distribution.
The campaign included:
- New Mover Gift Book – a warm introduction to the brand in a monthly gift book
- New Mover Postcard – a timely follow-up offer
- Follow-Up Booklet – reinforcing awareness and credibility
- Strategic Distribution Lists – ensuring materials only reached verified new movers in the right market
The Results: 18% Growth in New Customers
The cabinet brand saw measurable success from this campaign:
- 18% increase in new customer acquisition
- 4% response rate
This wasn’t just about awareness—it was about conversions. The cabinet brand saw new movers not only engage with their offers but also become paying customers, directly fueling their national expansion efforts.
Ready to Expand Your Reach?
Let us help you reach new movers and drive growth with our proven print marketing solutions.
800-779-3526
hello@welcomewagon.com
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
