When a local chiropractic office set out to grow its patient base, they knew that word-of-mouth and referrals alone wouldn’t cut it. They needed a reliable way to connect with new families in the area at the right time and with the right message.
Since 2014, they’ve partnered with Welcome Wagon to do just that.
The Challenge: Attracting New Patients in a Competitive Market
Chiropractic care is often a local, trust-based decision. Here’s the challenge that comes with it: reaching new residents before they’ve had a chance to start looking on their own.
This practice needed a long-term strategy to:
- Attract new customers
- Constantly grow
The Solution: Multi-Touch Campaigns That Welcome, Educate, and Convert
To reach new movers at key decision-making moments, we launched a multi-step print campaign that included:
- New Mover Gift Book
- New Mover Postcard
- Follow-Up Booklet
- Strategic Distribution List
The Results: Long-Term Growth, Month After Month
Over the past several years, the campaign has delivered:
- 5–10 new patients monthly
- 4% response rate
- A lasting marketing partnership
Why New Mover Marketing Works
New movers are some of the most valuable prospects for local businesses. By getting in front of these families early we help chiropractic offices looking to connect with new movers.
Ready to Grow Your Practice?
Whether you’re a chiropractor, dentist, or family physician, our targeted print campaigns are designed to meet people when they’re ready to choose.
Call us at 800-779-3526
Or email hello@welcomewagon.com
Let’s build your next success story—together.
Check out our case studies: Case Studies – Welcome Wagon
Chiropractic Marketing Solutions
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
