Patient acquisition doesn’t mean simply getting new faces through the door, it’s about building relationships that last. For one eye care clinic, partnering with Welcome Wagon has delivered just that: a steady stream of new patients and long-term loyalty that fuels practice growth.
The Challenge: Growing a Loyal Patient Base
Since opening its doors, the clinic has served families in its community with compassionate, expert eye care. But like many local practices, they faced a common challenge: consistently attracting new patients and converting them into loyal, long-term families.
The clinic needed a smart, scalable strategy to connect with the right people at the right time.
The Solution: Strategic New Mover Marketing
Welcome Wagon helps eye care offices looking to connect with new movers. And that’s why the clinic partnered with Welcome Wagon. To reach people who have recently relocated and are actively seeking new service providers, including eye care.
Their campaign included Welcome Wagon’s new mover gift book, postcard, and follow-up booklet.
The Results: Reliable Growth and Long-Term Value
Since 1989, this campaign has consistently brought in 2–3 new families per month. While that might sound modest, the real impact becomes clear when you consider the numbers:
- New Families Monthly: 2–3
- Lifetime Value per Family: $25,000+
Over time, this steady influx of high-value patients has contributed significantly to the clinic’s revenue and patient retention strategy.
The Takeaway
Patient acquisition doesn’t have to be complicated—it just needs to be consistent. By targeting new movers at the perfect moment, this eye care clinic built a long-term engine for growth, trust, and community presence.
If you’re looking for a proven way to bring new patients through your doors and turn them into lifelong clients, Welcome Wagon is here to help.
Ready to attract high-value patients to your practice?
Call us at 800-779-3526 or
email hello@welcomewagon.com to get started.
Check out our case studies: Case Studies – Welcome Wagon
Eye Care Marketing Solutions
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
