If you’re in the flooring business, there’s one audience you can’t afford to overlook: new movers. These homeowners are actively making decisions, setting budgets, and reshaping their spaces.
And here’s the best part: 20–40% of new movers replace or upgrade their flooring within the first year of moving in.
Trust Welcome Wagon to Reach the Right Audience
At Welcome Wagon we help flooring companies looking to connect with new movers.
Here’s how we help you stand out:
- Industry-Leading Response Rates
- 1+ Million Homes Reached Monthly
Top-Performing Offers That Drive Real Business
Some of the strongest converting offers we’ve seen from flooring companies include:
- $100 Off for Every $1,000 Spent
- 25% Off Your Entire Order
- Free Design Consultation
Why Flooring Is a First-Year Priority for New Movers
Flooring is one of those things that can instantly make a new place feel like home. And it’s often one of the first projects new movers take on.
Whether they’re ripping up old carpet for sleek hardwood, swapping dated tile for something more modern, or putting in pet-friendly floors, flooring tends to be one of the most common (and biggest) upgrades new homeowners tackle right away.
Ready to Grow Your Flooring Business?
Your ideal customers are already planning their flooring projects. It’s your opportunity to reach out first.
Call us at 800-779-3526
Email us at hello@welcomewagon.com
Flooring Marketing Solutions
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
