How Furniture Stores Are Winning New Movers—and How You Can Too

January 20, 2026by Richard Taves0

Every month, over 1 million new households are welcomed into their communities through Welcome Wagon’s trusted marketing network. And for furniture businesses, this moment represents an amazing opportunity. 

Why Target New Movers? 

60–70% of new movers purchase furniture within three months of settling into their new home. This window is short but powerful.  

Welcome Wagon’s proven programs are designed to help you: 

  • Tap into industry-leading response rates 
  • Drive traffic with high-converting, personalized offers 

What Works? Real Offers. Real Results. 

Promotions that create urgency and add value perform best. Some of the top-performing Welcome Wagon furniture offers include: 

  • $75 Off Any Purchase 
  • 20% Off Full Purchase Price 
  • 25% Off + Free Delivery 

Be First to Furnish Their New Home 

There’s no better time to meet customers when they’re ready to buy, decorate, and settle in. 

Call us at 800-779-3526
Email: hello@welcomewagon.com 

Furniture Store Marketing Solutions

For further ideas and marketing solutions for your business, contact Welcome Wagon!

Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.

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Check out our case studies: Case Studies – Welcome Wagon 

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