One neighborhood hardware store wanted to get in front of people at the moment they were most likely to need them — right after moving into a new home.
They knew new movers spend heavily on tools, supplies, and home upgrades during those first few months, but competing for their attention in a crowded local market wasn’t easy.
The Challenge – Standing Out in a Competitive Local Market
Despite offering great service, quality products, and trusted expertise, the store wasn’t top of mind for new residents. Larger chain stores and online options often grabbed attention first, making it tough for this small business to stand out and earn visits from local movers.
The Strategy – New Mover Campaigns That Deliver
To meet that challenge, Welcome Wagon helped the hardware store looking to connect with new movers.
This campaign included:
- New mover gift book
- Follow-up booklet
- Distribution list for follow up
The Results
The campaign exceeded expectations on all fronts. Here’s a look at the key metrics:
- 20% increase in new customers
- 5% response rate
Just as importantly, it brought a wave of new foot traffic into the store, increasing redemptions and helping the brand become a familiar name to local homeowners.
By showing up early in the mover journey with clear, helpful offers, the hardware store not only drove sales — they built lasting relationships with new residents who now see them as their go-to local resource.
Want to learn how we can help your business grow with new mover marketing?
Call us at 800-779-3526
Email hello@welcomewagon.com to get started.
Hardware Store Marketing Solutions
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting hardware stores with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
