In insurance, timing isn’t just important—it’s everything. Consumers are bombarded with ads every day, but the moment they move into a new home is different.
It’s a rare window when families are making fresh decisions about who to trust with their most important assets—home, auto, renters, even life insurance.
By reaching households when they’re moving, insurance agents and agencies have a great opportunity to grow their client base, establish credibility early, and build lasting relationships from the very first hello.
A Proven Partner for Insurance Growth
Welcome Wagon has been helping businesses make powerful first impressions for decades. Today, over 45 insurance partners nationwide trust our program to put their brand in front of high-intent prospects, right when those prospects are most open to new service providers.
1+ Million Homes Reached Monthly
Our strategic distribution ensures your message reaches households that are actively making purchasing decisions—including insurance.
High-Performing Offers that Drive Action
Our top-performing insurance partners use simple, high-value incentives that encourage new movers to act:
- Free Discount Double-Check
- Free Gift with Insurance Quote
- Free Consultation & Quote
Fast Fact: Over 71% of new movers indicate they need a variety of insurance products.
Why New Movers Are a Must-Target Audience for Insurance Companies
New movers represent one of the most valuable segments for insurance providers. They’re in a major life transition, making fresh decisions about home, auto, renters, and even life insurance. Unlike broad advertising, new mover marketing hits during the window when switching costs are low and openness is high.
Welcome Wagon helps you connect with these consumers at exactly the right time—when your message matters most.
Client Spotlight
“Welcome Wagon has a seamless process. Very helpful and friendly staff. I’m looking forward to what the campaign will yield!” – M. Mills Insurance
Ready to Grow?
Let’s face it: insurance isn’t always about price—it’s about trust. And that trust starts with the very first impression. Welcome Wagon helps you make it count.
Call us at 800-779-3526
Email: hello@welcomewagon.com
Let’s talk about how we can help you reach high-value new mover leads with a message that sticks.
Check out our case studies: Case Studies – Welcome Wagon
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
