When families move into a new community, one of their top priorities is finding the right school for their children. In fact, 68% of families actively research schools during the moving process.
For educators and school districts, that creates a valuable opportunity to connect with incoming families early—and Welcome Wagon helps make those introductions seamless, timely, and meaningful.
Why Schools Choose Welcome Wagon
When families move, they’re not just unpacking boxes—they’re building a new life. And one of their first priorities is finding the right school for their children.
That’s where Welcome Wagon comes in. We partner with more than 20 leading education organizations nationwide, helping schools and districts reach over 1 million homes each month.
With industry-leading response rates, we’ve seen firsthand how powerful personalized outreach can be during these pivotal transitions. Families notice when a school takes the time to welcome them—it makes a lasting impression.
The Power of New Mover Marketing for Schools
New mover marketing connects with families at one of the most important decision-making moments in their lives. When parents are new to a community, they’re actively searching for trusted services, local information, and, of course, the best educational opportunities for their kids.
Research shows that moving is one of the top life events that triggers school research and enrollment decisions. By reaching families early in their relocation journey, schools can build trust, answer questions, and become the go-to educational resource before parents even start touring campuses.
At Welcome Wagon, we specialize in making those introductions simple, timely, and meaningful—helping schools engage families at exactly the right moment.
Top-Performing Offers from Our Education Partners
These offers are designed to make new families feel welcome and encourage them to take that first step in getting involved with their local schools.
- Free Registration
- One Week Free Trial
- Free Entrance to District Events
These small gestures go a long way toward helping families feel connected and supported in their new community.
What Our Education Partners Say
“We enjoyed working with our rep! Her attitude and the data that supported the company is what made us decide Welcome Wagon was a good fit.” — Wise Lil’ Learners
Ready to Grow Your Business?
If you’re a school or educator looking to strengthen community ties and welcome new families effectively, Welcome Wagon offers a proven, supportive partnership to help you succeed.
Contact us today to learn more:
800-779-3526
hello@welcomewagon.com
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
