Feeling safe at home starts with trust — and for security brands, building that trust begins the moment a homeowner moves in.
When a leading security system brand needed to boost sales and strengthen brand recognition, they turned to Welcome Wagon for a solution — and the results were remarkable.
The Challenge
Reaching homeowners at the right moment is half the battle in home security. This brand already had strong name recognition but needed a more effective way to turn interest into customers. With so many similar options out there, building trust with homeowners was the key to making that happen.
Multi-Channel New Mover Marketing Strategy
We knew timing would make all the difference. When families move, they’re settling into unfamiliar neighborhoods, making decisions about their home, and thinking more about safety. It’s the perfect moment to start the conversation.
Welcome Wagon built a multi-channel campaign that connected the security system brand with new homeowners across several touchpoints:
- New Mover Email
- New Mover Gift Book
- New Mover Postcard
- Follow-Up Booklet
- Mailing Envelope Insert
The Results
The campaign exceeded expectations. Here’s what the brand achieved through our targeted efforts:
- 55% conversion rate from calls
- 16% conversion rate from form fills
Ready to Boost Your Brand’s Lead Conversion?
If your company is looking to drive sales and elevate brand recognition with proven strategies, let’s talk. We specialize in crafting campaigns that deliver real results — just like this security system brand.
Contact Us:
800-779-3526
hello@welcomewagon.com
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
