Pet ownership in the U.S. has jumped significantly over the past three decades. As of 2023, 66% of U.S. households (86.9 million homes) own a pet.
For veterinarians, reaching out to a fresh pool of potential customers – both humans and their pets – is important to keep a thriving practice. As new movers settle into their communities, they often seek reliable and compassionate veterinary services for their beloved pets.
In fact, did you know that 78% of new movers are pet owners? This is according to new mover marketing research by Porch Group Media. 61% of those surveyed are dog owners, followed by cat owners at 39%. Marketing your veterinary practice to new movers can get you in front of this valuable audience.
Why Market to New Movers?
As an estimated 40 million Americans move each year, veterinarians have a unique opportunity to tap into this demographic, offering essential services to pet owners in their community.
Relocation involves more than just finding a new residence; it also means seeking out new and essential services for their pets. This encompasses discovering a trustworthy veterinarian, emergency care options, suitable boarding facilities, reliable pet supply stores, and welcoming parks.
Here are some tips to attract new movers to your veterinary practice:
Welcome Kits with Pet Essentials
Design a welcome kit that includes essential information about your veterinary clinic, a warm greeting, and perhaps a small gift. Adding useful items like informational brochures on pet care in the new area or a discount voucher for the first visit can make the package even more enticing.
Direct Mail with a Personal Touch
Send direct mail campaigns with a personal touch. Send out welcome postcards or letters introducing your veterinary clinic to new movers in the area. Include special offers or discounts for their first visit, creating an immediate incentive for them to choose your services.
Strategic Partnerships with Local Businesses
Collaborate with local businesses, such as pet supply stores, groomers, and dog trainers, to create partnerships that benefit both parties. Cross-promote services and offer joint discounts to encourage new movers to explore the various pet-related offerings in the community.
In-Person Events and Open Houses
Host in-person events or open houses to welcome new movers and their pets. This provides an opportunity for potential customers to tour your facility, meet the veterinary team, and ask any questions they may have. Consider offering complimentary services or consultations during these events to showcase the expertise and care your clinic provides.
Exclusive New Mover Discounts
Introduce exclusive discounts or package deals for new movers. Highlighting these special offers in your marketing materials, both online and offline, and incentivizing pet owners to choose your clinic for their veterinary needs.
Pet-Focused Social Media Campaigns
Utilize the power of social media to connect with new movers. Craft engaging content that highlights your veterinary expertise, showcases success stories, and provides valuable tips for pet care in the midst of relocation. Platforms like Instagram and Facebook are excellent tools for building a community of pet lovers.
Pet Care E-books or Guides
Provide new movers with free e-books or downloadable guides on pet care topics, such as “The New Mover’s Guide to Caring for Your Pet During the Move.” This positions you as an expert and offers valuable information.
Targeting new movers is a smart strategy for veterinarians looking to expand their practice and provide valuable care to pets in their community. By utilizing online and offline marketing techniques, veterinarians can establish a loyal client base among new residents and their furry friends.
For more information and ideas for your direct mail and digital campaigns, contact Welcome Wagon! Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting with new homeowners through their mailboxes and online.
