Moving to a new home is more than just a change of address. It’s a significant life event filled with opportunities, challenges, and a long list of to-dos.
For businesses looking to connect with new movers, understanding their mindset is crucial for crafting messages and offers that resonate and convert.
Here’s a closer look at what new residents are looking for and how you can align your marketing to meet their needs.
New Mover Needs
New movers have needs covering a range of services and products. Immediate needs that require prompt solutions may include services like home security, and basic furnishings.
They are also looking for new services in their area, including a new doctor or dentist, their new favorite restaurant or pizza store, their closest grocery store, or a veterinarian for their family pet.
Long-term purchases such as renovation supplies, landscaping services, auto shops, and more are all relevant for the first year of moving in.
Convenience Is King
When someone moves into a new area, they’re often unfamiliar with the local landscape. Offering convenience in your services or products can be a massive relief.
This might mean providing quick, reliable delivery, easy-to-navigate online service booking, or bundled service offerings.
For instance, a single package that includes internet, cable, and phone service can be much more appealing than arranging each separately.
Personalization and Welcome Offers
Personalization goes a long way in winning over new movers. Tailored welcome messages, special discounts for new residents, or personalized product recommendations based on the specifics of their new home (like lawn care services for homes with big yards) can make your brand stand out.
Consider using data such as move-in dates and property details to customize your offerings.
Trust and Reliability
Moving is inherently stressful, and new residents are looking for trustworthy and reliable business partners. Provide clear, helpful information and reliable customer service to build trust.
Showcasing customer testimonials, ratings, and guarantees can also help alleviate concerns and build confidence in your brand.
Community Integration
New movers often seek to integrate into their new community quickly. Businesses that can help facilitate this—through local event sponsorships, community board information, or introductions to local culture and activities—can create meaningful connections.
Offering a guide to the local area or hosting a community welcome event can position your business as a community hub.
Sustainability and Eco-Friendliness
Environmental consciousness is a growing concern among many consumers, including new movers.
Offering eco-friendly products or emphasizing sustainable business practices can appeal to the environmentally aware consumer and differentiate your brand in the market.
Digital Engagement
New movers are likely to search for local services and products online before they even unpack. A strong online presence, including a user-friendly website, active social media profiles, and positive online reviews, is essential.
Providing online tools such as virtual tours of your store, online shopping options, or a chat service for immediate questions can enhance engagement.
Reach Out with Direct Mail
Did you know that 80% of new movers redeem coupons from merchants before, during, and after the move?
Target new movers in your market with Welcome Wagon’s suite of new mover direct mail marketing solutions.
Conclusion
New movers are looking for a range of products and services throughout their move journey. Businesses that successfully reach out to movers tap can turn new residents into lifelong customers.
Start by addressing their basic, immediate needs with a touch of personalization and convenience, then help them integrate into their new community while building trust.
By understanding and responding to these needs, your business can become a go-to choice for new movers navigating this significant life change.
Interested in adding a personalized direct mail piece to your marketing outreach?
Welcome new movers to the community with our personalized gift book. Our gift book arrives in the homes shortly after move-in. It’s personalized with the family’s last name and is loaded with great information about the community.
For more information, contact Welcome Wagon!
