Ah, Valentine’s Day—the commercial holiday when heart-shaped everything is on store shelves – chocolate boxes, flower bouquets, pink and red colored trinkets…
The “love is in the air” vibe builds through late January and into February, causing an uptick in consumer spending. These weeks are also a smart window to reach people new to the neighborhoods you serve.
Be the restaurant who helps newly married first-time home buyers find their favorite romantic dinner spot. Or the furniture retailer who helps growing families find bigger living room couches for their upsized homes.
But, how exactly can you catch their attention and win them over?
We’ve compiled four winning strategies to make new movers swoon and fall in love with your brand.
1. Sweet Deals They Can’t Resist
New movers are already juggling a million things, from finding a new coffee shop to getting quotes for home renovation projects. At the end of their mile long to-do list, be their hero.
For example, a local restaurant could send a direct mail piece with a message like:
“Welcome to the neighborhood! Here’s 20% off your first order—because we’re crushing on you already.”
Pair your discount with a Valentine’s Day twist: free dessert, a complimentary bouquet, or a cozy gift card.
2. Love Notes That Feel Personal
Who doesn’t love getting a sweet message delivered right to their mailbox?
Valentine’s Day is the perfect excuse to ditch the bland, cookie-cutter approach and send something that feels like it was written just for them. Skip out on the generic “Dear So & So” vibe- instead, craft messages that feel warm and neighborly:
“[Name], we’re thrilled you’re here! Let us make your Valentine’s Day extra special. xoxo”
Here’s how to make it memorable:
- Include as many personal touches as possible; go beyond their name- for example, include their new neighborhood saying, “Love having new neighbors in Maple Grove!”
- Sprinkle in a little charm. Add playful touches like hearts, a sweet sign-off, or even a fun pun.
- A handwritten note tucked into a welcome basket or a Valentine-themed postcard with a discount code can turn a simple gesture into a memorable moment.
3. Bundle Up the Romance
Why settle for a single offer when you can create a full Valentine’s experience?
Movers are busy doing it all. They’re unpacking boxes, navigating their new neighborhood, and trying to make their new space feel like home.
A thoughtful bundle saves them time and makes you look like the ultimate Cupid of convenience. Here are some bundle ideas that will make their hearts skip-a-beat:
- The Ultimate Date Night Bundle: Restaurant + Florist + Wine Shop = Movers get a special offer for a romantic dinner, a gorgeous bouquet, and a bottle of wine—all from local businesses. It’s a one-stop solution for Valentine’s Day magic.
- Self-Love Starter Pack: Not everyone is coupled up—and that’s okay! Celebrate self-care with a bundle that says, “Treat yourself.” Include spa services or massage discounts, scented candles from a local boutique, and cozy treats like gourmet chocolates or plush throws. This is perfect for movers who want to unwind after the chaos of moving and indulge in a little me-time.
- Family Fun Valentine’s Bundle: For movers with kids, offer a family-friendly package with a pizza night from a local pizzeria, craft kits for DIY Valentine cards to keep the kiddos busy, and an after-meal discount at a local ice cream shop. It’s a sweet way to help families create memories in their new hometown.
Bundles simplify decision-making, showcase businesses in their new community, and feel like a curated experience rather than just another coupon. Plus, they create a sense of community—something every new mover craves.
Alternatively, you can simply partner with complementary businesses to create a shared promo code or a “Love in the Neighborhood” gift card.
4. Spread the Love on Social
Valentine’s Day is all about sharing the love! Social media is the perfect stage to showcase your Valentine’s offers and create a sense of community for new movers.
Encourage them to join the conversation and to celebrate their fresh start in a fun, interactive way. Here’s how to make it happen:
- Create a hashtag that pops. Start with something catchy and welcoming like #NewHomeNewLove or #LoveWhereYouLive.
This gives movers a way to share their Valentine’s finds, favorite local spots, and even their cozy new home setups.
- Run a Giveaway, because nothing sparks engagement like a little incentive! Offer a Valentine’s bundle (think dinner + flowers + wine) as a prize.
Ask participants to post a photo of their new home or their favorite local Valentine’s treat using your hashtag, and offer bonus points for tagging your business and a local partner—this amplifies reach and builds community connections.
- Feature Their Posts. Show movers some love by reposting their content.
It’s a win-win: they feel welcome and appreciated, and you get authentic UGC.
- Add Interactive Content with polls, quizzes, and stories that are perfect for Valentine’s Day: “Which local spot is the most romantic?” or “What’s your Valentine’s vibe: Date Night or Self-Care?”
These quick interactions keep your brand top-of-mind and fun- because moving during any holiday comes with an extra layer of overwhelm and stress.
Show Up and Be the Brand They Remember
New movers are in discovery mode—they’re building routines, finding favorites, and craving connection. Social engagement gives them a sense of belonging while introducing them to the local neighborhood.
You’re offering personalized, timely deals and creating interactive experiences; you’re making them feel at home. And that’s something they’ll truly love.
Are you ready to make your brand unforgettable?
800-779-3526
hello@welcomewagon.com
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
