As summer winds down, one priority quickly rises to the top for families settling into a new home:
Finding the right school.
With the new school year just around the corner, parents are busy researching:
- School enrollment options
- Academic programs and extracurricular activities
- Transportation routes and schedules
- Before- and after-school care
- Tutoring and educational support services
For schools and educational organizations, few audiences are more valuable than new movers.
Unlike established residents, they’re still building connections, gathering information, and making important decisions about their family’s future.
Why Schools Matter to New Movers
Moving is a major transition, especially for families with school-aged children.
Many questions arise, such as:
- Which schools serve our neighborhood?
- What programs best fit our child’s needs?
- How do we get involved in the school community?
- What resources are available to help our children succeed?
Schools, private academies, early learning centers, and educational support providers play an important role in helping families answer those questions and feel at home in their new community.
Education is one of the most important decisions parents make, so many new movers begin researching options long before the first day of school. Reaching families early, can create an opportunity to establish trust and build meaningful connections from the start.
Building Lasting Community Connections
One of the greatest advantages for schools and educational organizations is their ability to create long-term relationships.
A family that enrolls their child after just moving to town, will remain connected to the school for years through:
- Classroom involvement
- Extracurricular activities
- Sibling enrollment
- Community engagement
- And more
Making a positive first impression can help schools become a trusted resource for families as they settle into their new neighborhood and establish roots in the community.
At Welcome Wagon, we specialize in helping businesses and organizations connect with new movers during this critical period of transition. By introducing your school or educational services early, we help position your organization as a trusted local resource when families are actively seeking information and support. Welcome Wagon serves schools among the many industries that benefit from reaching new homeowners.
To discover how Welcome Wagon® helps new residents connect with local schools and community resources, call us at (800) 77-WELCOME or visit us online at www.welcomewagon.com
