53% of new homeowners will switch their insurance within first year of moving.
33% of consumers choose to buy insurance during a face-to-face interaction.
44% of consumers prefer interacting with their insurance carrier via the Internet.
Why New Movers
They are new to your neighborhood. They have money to spend. They need your business!
New movers will spend more in the first 6 months of a move than the average consumer will spend in three years, and they are 5 times more likely to become your loyal customer if you reach them first.
With the average business needing to replace about 20% of its customer base that move away in any given year, marketing to the new mover should be your number one strategy.
New movers must start fresh, establish new patterns, and find a new network of providers and merchants.
They are gathering information and are open to offers. By strategically targeting these consumers through multiple channels you can generate awareness, establish your brand presence, and create loyal new customers.