Privacy Policy
Last Updated: January 27, 2026
Overview
This Privacy Policy describes how Welcome Wagon, LLC, a Porch.com, Inc. business (“Welcome Wagon” or “we”), collects, uses, and shares personal information. This Privacy Policy applies to personal information we collect when you access or use our websites, mobile applications, telephone services, or other platforms or properties (the “Properties”), use or purchase our products or services (individually and collectively with the Properties, the “Services”), subscribe to our marketing programs, or otherwise interact with us. This Privacy Policy also applies to personal information we collect from other sources, including third-party providers of marketing data, public sources, and our parent company, Porch.com, Inc., and its subsidiaries (each, a “Porch Group Company”).
By “personal information,” we mean information that uniquely identifies an individual, such as your name, or email address; your unique financial information, such as a credit card number; and information that we link to your unique identifier(s) or unique financial information. If information is de-linked or de-identified, we do not consider it to be personal information. For example, a postal address would not be personal information if it were included in a list of addresses without names or other unique identifiers. Business information (such as the name of a business or the business address or phone number) is not personal information.
Our business is business-to-business-to-consumer (B2B2C). We provide our clients with marketing products and services, such as marketing programs where we engage directly with consumers on behalf of those clients, using data that we obtain from publicly available information, surveys, and third-party marketing data providers and other third-party data sources. We include data we receive from third-party sources in the products and services we sell only to the extent that we have the right to sell or share that data under the agreements with the data sources (including, if applicable, the privacy policies of the Porch Group Companies). Any person can request that their information be removed from our database for the marketing data products and services that we sell to our clients. See the section below entitled Managing Your Personal Information/ Opting Out of Welcome Wagon’s Marketing Data Database.
When a person interacts with us, it is often in their business role (i.e., as a representative of a client or a potential client for our marketing products and services). Even in business interactions, however, a person could still provide us with their name and other personal information. When you interact with us in a business capacity, we will collect your personal information and use it to interact with you as described in this Privacy Policy. As noted above, we will not include information that we collect directly from you in our database for the products and services that we sell to our clients. However, if we obtain your personal information from public sources or third-party sources, it may be included in that database unless you opt out.
In addition to our business-to-business interactions, we also engage directly with consumers. For example, we send postcards, mailers, and other communications that include client offers to consumers on behalf of our clients. When we interact with consumers in this personal (nonbusiness) context, we may collect, receive, or process personal information about those individuals as described in this Privacy Policy.
References to Welcome Wagon also include companies providing services to Welcome Wagon, the Porch Group Companies, and our business partners, to the extent that such parties are collecting, using, or sharing personal information for or on our behalf. This Privacy Policy applies to information collected by those companies only when they provide such information to us.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by posting the updated Privacy Policy on our website and updating the effective date at the top of this Privacy Policy. In some cases, we may provide you with additional notice (such as adding a statement to our website’s homepage or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
If you do not agree with the terms of this Privacy Policy, please do not continue using the Services.
Information We Collect
Information You Give to Us
We collect information you provide directly to us. For example, we collect your name, email address, address, contact phone number, and other information when you fill out an inquiry form, contact our sales teams about our products and services, or otherwise transact business with us; make content submissions or community postings (e.g., chats and comments to our blogs); subscribe to our promotional marketing programs; request customer support; or otherwise provide us with content that includes personal information. If you elect to purchase products or services from us, you will be required to provide payment information, such as a credit card number.
Information We Collect Automatically
When you access or use the Services or when we send you emails, we and our advertisers may use tracking technologies to automatically collect information about you. Please see our Cookie Policy to learn more about these technologies, how we use them, and how to manage or disable them. Automatically collected information may be associated with a unique browser, device identifier, or Internet Protocol (IP) address, but we do not consider it to be personal information unless it is linked to your unique identifier(s).
Automatically collected information includes:
- Log Information and Analytics. We log information such as IP address, time zone, access times, operating system, browser type and language, Internet Service Provider (ISP), and the web page you visited before navigating to our Services. We collect information about your use of our Services, such as clicks, scrolls, features accessed, access time and frequency, errors generated, performance data, storage utilized, user settings and configurations.
- Usage and Session Information. We collect usage information, such as how many visitors visit a specific page, how long they stay, which links they click on, and how, when and how often they order particular services, and session information, such as mouse actions, pages visited, screen actions and other interaction patterns.
- Device Information. We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
- Location Data. If you are using mobile Services, we may collect location data directly from your mobile device if your device allows us to do so. In addition, your IP address may provide an approximate geo-location.
- Transaction Information. When you purchase a product or service through us, we collect information about the transaction, such as the date and location of the purchase.
- Emails. When you receive emails from us, we collect information about whether and when you opened the email, whether you clicked on the images and links in the email, and whether your computer or mobile device is capable of receiving HTML-based email.
Information Collected from Calls
When you call us or when we call you, we may monitor, record and transcribe those calls for quality assurance, customer satisfaction and analysis purposes.
Information We Collect from Porch Group Companies and Third Parties
Welcome Wagon obtains personal information from third-party marketing data providers, surveys, and sources of publicly available information. We may also obtain information from other sources, such as companies who partner with us to offer discounts, promotions, or Porch services to their customers or users.
The Porch Group Companies provide us with information they collect from their customers and business partners. For example, if you utilize the services of another Porch Group Company, that company may provide your information to us to help keep our databases updated and, to the extent that they are permitted to share information with us for this purpose, to provide our clients with better products and services.
When you interact or engage with us on social media sites, such as Facebook, through posts, comments, questions and other interactions, we may collect such publicly available information, including profile information, to allow us to connect with you, or better understand user reactions and issues. Once collected, this information may remain with us even if you delete it from the social media site(s).
We may combine personal information we have about a consumer (for example, an email address) with information obtained from other sources (such as name, telephone number, and mailing address), in accordance with applicable law.
Aggregate and Anonymized Information
We may also aggregate (group) or de-link/de-identify (anonymize) information. Aggregated, anonymized data is not personal information subject to this Privacy Policy, and we may use it for any purpose. We may also share aggregated and/or anonymized information with Porch Group Companies and our and their business partners. For example, based on the information we have obtained from and about individuals, we may compile information about a list of addresses that we believe are associated with an individual moving to a new address and provide that information (without any unique identifiers) to the Porch Group Companies or our business partners.
Categories of Personal Information Collected
In the last twelve (12) months, Welcome Wagon has collected the following categories of personal information from the categories of sources described above. We consider this information to be personal information to the extent that it is information that uniquely identifies a person, is unique financial information, or is linked to a person’s unique identifier(s), or if it is defined as personal information by applicable state law.
| Category | Examples |
|---|---|
| Identifiers |
|
| Personal information categories listed in the California customer records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal law |
|
| Commercial information |
|
| Internet or other similar network activity |
|
| Geolocation data |
|
| Professional or employment-related information |
|
| Inferences drawn from other personal information |
|
| Audio, electronic, visual, thermal, olfactory, or similar information |
|
| Biometric information |
|
| Education information |
|
How We Use Information We Collect
In general, we use the information we collect to operate our business, including:
- To provide, maintain and improve the marketing products and services that we sell to our clients. We use collected personal information for this purpose only to the extent we are legally and contractually permitted to do so. For information how to opt out of inclusion in the database for the products and services we sell, please see the section below entitled Managing Your Personal Information/Opting Out of Welcome Wagon’s Marketing Database.
- To market Welcome Wagon’s products and services.
- To optimize marketing campaigns and analyze their effectiveness, distribution and reach.
- To provide, maintain, improve and personalize the Services.
- To process transactions, provide customer service and improve performance, communicate with you about an account, changes in our policies or other service matters, and otherwise manage our client relationships.
- To develop new products and services.
- To administer contests, promotions, or sweepstakes.
- To detect, investigate and address technical issues, security incidents, fraudulent transactions, abuse, violations of our agreements and policies, and illegal activities.
- To comply with our legal obligations and legal process.
- To create aggregated or de-identified data sets.
- To analyze trends, administer our websites, and track visitor navigations on our websites.
- To update, expand and analyze our records.
- To carry out certain short-term activities and other reasonable internal purposes related to the Services, the products or services you purchase through us or your ongoing relationship with us.
- To perform other business purposes described at the time the information is collected or as otherwise set forth in applicable data privacy laws.
Welcome Wagon will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.
How We Share Information
Except as described in this Privacy Policy, we do not sell or rent your personal information to any third party. If we share your personal information, we do so only as follows:
Porch Group Companies
We share information with Porch Group Companies for marketing purposes, to allow them to improve their products and services (such as confirming or supplementing information they have about a person, improving algorithms, or to classify a person as a mover), in connection with the data, technical, legal, accounting, and other services shared between the Porch Group Companies and for other internal business purposes. The Porch Group Companies will be bound by the terms of this Privacy Policy with respect to personal information received from Welcome Wagon and will use that personal information only as described in this Privacy Policy.
Companies Providing Services to Welcome Wagon
We share information with third-party vendors, consultants, and other service providers that are providing business services to Welcome Wagon. For instance, we may share information about you with a third-party service provider that hosts the Properties, processes payments, provides customer service, sends out emails, serves ads on the Properties or on a third-party platform, or monitors or analyzes data. Such companies will have access to personal information only as necessary to carry out their work and are prohibited from using it for any other purpose.
Contests and Sweepstakes
When you sign up for and participate in a contest or sweepstakes, we may publicly disclose the name, city and state of winners.
Partners
We share your personal information in connection with Services offered to you in conjunction with our partners or in connection with partner programs or promotions. If you request, access or use our Services through our partners (which could be a Porch Group Company or a third party) or if you request, access or use their services through the Properties, both Welcome Wagon and the partner may receive your personal information. For example, we may disclose your personal information to partners if you participate in their promotion offered through us or you purchase or request information about a partner’s products or services from us. For example, if we offer a discount on a partner’s product or service through a marketing email or a website link, we may disclose to the partner personal information about our users who contact us or visit the partner’s website or their users who visit our website.
Companies with Whom a Person Has an Existing Relationship
If you are already a customer of or otherwise have a direct relationship with a business partner of Welcome Wagon or a Porch Group Company (an “Existing Relationship Company”), we may disclose certain information about you to that Existing Relationship Company. If you are a match to a customer on the Existing Relationship Company customer list, we may provide the Existing Relationship Company with information such as the groups or segments you belong to (such as mover or homeowner) and demographic information about you and your home (such as square footage of the home), so that the Existing Relationship Company can provide you with more relevant advertising, products and services. We will not give the Existing Relationship Company your contact information, your unique personal identifiers, or your unique financial information unless for another purpose permitted in this Privacy Policy. However, the Existing Relationship Company may already have some or all of that information (because of your existing relationship with them) and they will be able to link you with the other information about you that we provide to them.
Compliance with Laws and Policies; Protection of Rights
We may disclose your personal information if we believe disclosure is necessary to comply with any applicable law, regulation, or legal process, to cooperate with government or law enforcement, or to avoid legal liability; to resolve complaints or disputes; to investigate and resolve technical issues, security incidents, fraud, abuse, and illegal activities; if we believe your actions are inconsistent with the spirit or language of our user agreements or policies; or to protect the rights, reputation, safety and property of Welcome Wagon or others.
Strategic Transactions
We may disclose personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business or in a bankruptcy, liquidation, dissolution or similar transaction. In the event that we or all of our assets are acquired in such a transaction, our collected information would be one of the transferred assets.
Professional Information
We do not consider business information to be personal information. Accordingly, we may share business names, owner/proprietor names, business contact information and other business-specific information with third parties for any purpose.
Categories of Personal Information Disclosed
In the last twelve (12) months, Welcome Wagon has disclosed the following categories of personal information for a business purpose to the following categories of third parties:
| Category of Information | Category of Third Parties |
|---|---|
| Identifiers |
|
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal laws |
|
| Commercial information |
|
| Internet or other similar network activity |
|
| Geolocation data |
|
| Professional or employment-related information |
|
| Inferences drawn from other personal information |
|
| Audio, electronic, visual, thermal, olfactory, or similar information |
|
| Biometric information |
|
| Education information |
|
Security
We take reasonable measures, including administrative, technical, and physical safeguards, to restrict access to your personal information and help protect it from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no such measure is 100% secure.
Third-Party Websites or Services
The Services may contain links to other third-party websites and services, either directly or through advertisements on the Services. Welcome Wagon is not responsible for the content or privacy practices of websites operated by third parties, including our advertising partners and networks. We encourage you to review the privacy policies of third-party websites and services before providing any information to them.
Managing Your Personal Information
Access to Personal Information in Welcome Wagon’s Marketing Data Database
At Welcome Wagon, we believe it is important to provide consumers with clear information about the data available in our internal marketing database and the database for the products and services that we sell. You may request access to learn what information about you and your household is in the marketing databases by completing and sending us this form.
Account Information
If you wish to delete an online account, please email us at hello@welcomewagon.com. Please note that, even if an account is deleted, information that you chose to provide in a public area of the Services (such as comments to our blogs) will remain visible to the public. In addition, we may retain the information as required by law or for legitimate business purposes and your personal information may be retained by Porch Group Companies and other third parties with whom such information has been shared. We may also retain cached or archived copies of your information.
You may also request to access information or to update or correct inaccurate information in our databases by emailing us at hello@welcomewagon.com or writing us at 2319 Oak Myrtle Lane, Suite 104, Wesley Chapel, FL 33544.
Opting Out of Welcome Wagon’s Marketing Databases
As described above, our databases for marketing data may include your personal information. To opt out of Welcome Wagon’s internal marketing database or Welcome Wagon’s database for marketing products and services, please complete this form or contact us via email at hello@welcomewagon.com. Please note that your personal information may be retained by the third parties with whom such information has already been shared, and opting out of our databases will not prevent other companies from sending you direct marketing materials or making telemarketing calls.
Opting Out of Promotional Communications
Receiving promotional calls, text (SMS) messages, emails and direct mail from Welcome Wagon is completely voluntary, and you may opt out at any time. Consent is not a condition of purchase.
To opt out of promotional communications from Welcome Wagon, you can contact us at 888-316-7899, complete this form, or email hello@welcomewagon.com. You can also opt out of receiving promotional emails by clicking the unsubscribe link in the email.
By providing your phone number, you consent to receive recurring marketing text (SMS) messages from the Porch Group Companies at the number provided. Message and data rates may apply. Message frequency may vary. You can opt out of promotional text (SMS) messages by texting STOP. We do not share, sell, or rent your phone number to third parties.
You may receive a final email or text message confirming your opt-out. Message and data rates may apply. Please allow up to ten (10) business days to process any opt-out request.
The National Advertisers and its Data & Marketing Association division (ANA/DMA) provides individuals with a form to use to have their names removed from direct marketers’ commercial US mail and e-mail lists. Welcome Wagon honors opt-out requests made through this service. To register your request, visit www.dmachoice.org.
Please note that if you are a Welcome Wagon client and you opt out, we may still send you non-promotional communications, such as emails related to your account or purchases that you have made.
Opting Out of Telephone Calls
Welcome Wagon subscribes to national and state Do Not Call registries, where consumers can register to not receive most legal telemarketing calls. We do not make telemarketing calls to numbers included in Do Not Call registries. If you wish to decrease the amount of unsolicited telemarketing calls you receive, you should register with the national registry and the applicable state registry. You can register for the national Do Not Call Registry at https://www.donotcall.gov/ or by calling 1-888-382-1222.
Opting Out of Communications by Third Parties
To opt out from receiving promotional communications from a Porch Group Company or other third party, or to make requests regarding your personal information or other information held by them, you should contact them directly.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.
Children and Our Services
Our Services are not directed to children, and you may not use the Properties or use or purchase our Services if you are under the age of eighteen (18). We will not knowingly collect, use or disclose data on anyone under the age of eighteen (18) for marketing purposes or include their data as part of our products and services. If we learn that we have collected personal information of a child under eighteen (18), we will make commercially reasonable efforts to delete such information from our files.
State-Specific Rights
For those residing in California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, state law grants you additional rights (see below for information on the rights currently granted by state). You, or your legally designated representative, may submit a request to exercise your rights by completing our online form. Completing the form online will allow us to work on your request more quickly and efficiently, but you can also get help by calling 888-316-7899. Please see below for more information on our process for verifying we have received a legally valid request.
Welcome Wagon will not discriminate or retaliate against you if you elect to exercise any legally available rights as described in this Privacy Policy. If you would like an authorized agent to submit a request on your behalf, please send us an email at hello@welcomewagon.com for instructions and additional information we need to respond to a request when submitted by a legally authorized agent.
Identity verification requirement
The law requires that we validate the identity and legal authority associated with certain personal information requests, including for customers residing in states granting additional rights as set out below. As a result, we may require that you take additional steps to validate your identity and legal authority, particularly where you make a request through our online form. Should you fail to confirm your request within the relevant timeframe and/or fail to provide the additional information requested, your request will be considered unvalidated and closed.
We will provide a response to any personal information request within the timeframe required by law. If we cannot substantively respond to your request in a timely manner, we will notify you and provide the reason for the delay.
Under certain circumstances, we may not be able to fulfill your request, such as when doing so would interfere with our regulatory or legal obligations, where we cannot verify your identity, or if your request involves disproportionate cost or effort. But we will respond to your request within a reasonable time, as required by law, and provide an explanation.
For California residents
California law requires that we provide certain disclosures, including a description of legal rights, to those who reside in the state of California. If you are a California resident, this section applies in addition to all other applicable rights and information contained in this Privacy Policy.
For California disclosures, please see the Information We Collect and How We Use The Information We Collect sections above for information about the categories of personal information we collect and categories of recipients to which we have disclosed such information over the preceding twelve (12) months.
As a California resident, you have the right to request:
- To know more about and access your personal information.
- That we correct your personal information that is inaccurate.
- That we delete your personal information.
To exercise the access and deletion rights described above, you may submit a verifiable consumer request to us by either:
- Calling us toll free at 888-316-7899; or
- Visiting our webpage at https://datarightsrequest.porchgroupmedia.com/.
In addition, California law also gives you the right to request that we limit the use of your “sensitive” personal information. Welcome Wagon does not use any sensitive personal information to make inferences about you and uses sensitive personal information only for reasons set forth in this Policy and as permitted by the California Consumer Privacy Act.
The rights granted to you under California law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to hello@welcomewagon.com within fourteen (14) days of receiving a final response from us. Include “Data Subject Rights Appeal” in the subject line of your email, and provide your name, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law.
Do not sell or share my personal information. As described above, we may work with certain advertising partners to show ads that are targeted to your interests. These activities may be considered “selling” or “sharing” of your personal information under California law. To opt out of these activities, you must submit a request using our online form and adjust settings for each device and browser you use with the Properties. We do not knowingly “sell” or “share” the personal information of consumers under eighteen (18) years of age.
For our customers residing in states with privacy legislation
Certain state laws (see above for information on which states have enacted privacy laws) require that we provide certain disclosures, including a description of legal rights, to those who reside in these states. If you are a resident of any of these states, this section applies in addition to all other applicable rights and information contained in this Privacy Policy.
As a resident of these states, you have the right to request:
- To know whether we are processing your personal information, access to that information and to receive a copy of your personal information.
- That we correct your personal information that is inaccurate.
- That we delete your personal information.
- To opt out of the processing of your personal information for the purposes of providing you with targeted advertising.
For our customers residing in Delaware, Maryland, or Oregon, you also have the right to request that we provide you with a list of the third parties we share personal information with.
To exercise the access and deletion rights described above, you may submit a verifiable consumer request to us by either:
- Calling us toll free at 888-316-7899; or
- Visiting our webpage at https://datarightsrequest.porchgroupmedia.com/.
The rights granted to you under applicable law may provide us with exceptions to fulfilling your request, including where we need to retain the information to fulfill a legal obligation, complete a transaction with you, prevent fraud or any other purpose permitted by law.
Should you wish to appeal a determination we have made with regard to your personal information request, send an email to hello@welcomewagon.com within fourteen (14) days of receiving a final response from us. Include “Data Subject Rights Appeal” in the subject line of your email, and provide your name, the email address associated with your request and any relevant information for us to investigate your appeal. We will provide a response to your request for an appeal within a reasonable time and in accordance with applicable law. If you are a New Jersey resident and your request is denied, you may file a complaint with the New Jersey Division of Consumer Affairs at https://www.nj.gov/dca/.
Other than as set forth in this Policy, we do not collect or process personal information that may be considered “sensitive” and subject to the state. We do not use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.
Retention
Welcome Wagon retains personal information as long as it is needed for business or legal purposes. We retain transactional information for at least seven (7) years to ensure we can perform legitimate business functions, such as accounting for tax obligations. We also retain your information as necessary to comply with our legal obligations, resolve disputes and enforce our terms and policies.
Governing Law; Visitors Residing Outside the United States
Welcome Wagon’s website and services are hosted and performed in the United States. This Privacy Policy is subject the laws of the United States of America and the State of Washington, without regard to conflict of law principles. If you reside outside of the United States, you are responsible for complying with local laws in connection with your use of the Services, and you consent to the collection, transfer, storage, and use of your personal information in the United States in accordance with this Privacy Policy.
The laws governing processing of personal information vary depending on the jurisdiction in which you reside. To the extent the laws of your jurisdiction are more restrictive than the terms of this Privacy Policy, it is Welcome Wagon’s policy to follow the requirements of those laws to the extent those laws are applicable to Welcome Wagon’s activities or your personal information.
Complaints
Welcome Wagon provides consumers with a process for filing a complaint about our practices or procedures. This process specifies what information must be included in the complaint and where it should be directed. To learn how to file a complaint, e-mail us at hello@welcomewagon.com.
Additional Information or Assistance
Please address comments or questions to hello@welcomewagon.com or write to us at the address below.
Welcome Wagon, LLC
Attn: Privacy Policy
2319 Oak Myrtle Lane, Suite 104
Wesley Chapel, FL 33544
©2025 Welcome Wagon.
All rights reserved. Read our Privacy Policy and Cookie Policy for more information.
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