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How to Ring in the Holiday Season with Direct Mail Marketing

September 10, 2024by Larisa Bedgood0
The holiday season is a pivotal time for businesses, offering a great opportunity to connect with customers, boost sales, and build lasting relationships. While digital marketing often takes center stage, direct mail is  perfect tool for cutting though the digital clutter and making an impact during this festive period. With its tangible, personal touch, direct...
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Strategies to Win Back Past Customers

September 3, 2024by Larisa Bedgood0
Reactivating past customers can be one of the most cost-effective and efficient ways to boost your business. While attracting new customers is always important, focusing on re-engaging those who have previously purchased from you can yield significant returns. These customers are already familiar with your brand and have shown interest in your products or services,...
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The Psychology of Direct Mail – Understanding What Drives Response

August 27, 2024by Larisa Bedgood0
When done right, direct mail can drive action in ways that digital channels sometimes cannot. The secret lies in understanding the psychological factors that influence how people react to physical mail. From the design and color to the copy and timing, every element plays a role in triggering emotional responses and motivating recipients to engage....
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50 Products and Services Top of Mind for New Movers

August 20, 2024by Larisa Bedgood0
New movers need a wide array of products and services to help them settle into their new homes and communities. They may be looking for essential services such as utilities, home improvement supplies, and local healthcare providers. They’re also likely to be interested in local dining, shopping, and entertainment options to start feeling at home...
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Direct Mail Campaigns – How to Boost Your Success with Segmentation

August 13, 2024by Larisa Bedgood0
Direct mail is a terrific channel for directly engaging consumers with tactile, memorable communications. However, the true power of direct mail lies in effectively segmenting your audience and personalizing content to meet their specific needs and preferences. These strategies can enhance the effectiveness of your campaigns, leading to higher conversion rates and a stronger return...
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Business Spotlight – Closets by Design

August 6, 2024by Larisa Bedgood0
For over 40 years, Closets by Design has been a leading provider of custom closet and home organization solutions, known for its innovative designs and superior craftsmanship. The company offers a wide range of products, including custom closets, garage cabinets, home offices, and pantry systems. With a steadfast commitment to quality and customer satisfaction, Closets...
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8 Best Practices for Direct Mail Marketing

August 6, 2024by Larisa Bedgood0
Direct mail continues to be an invaluable tool in the marketer’s toolkit, offering personalization, tangibility, and a break from the online clutter. Here are 8 essential best practices for launching successful direct mail campaigns.   1. Know Your Audience The first step in any marketing campaign, direct mail included, is to thoroughly understand your audience....
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The Ultimate List of Direct Mail Marketing Tips

July 30, 2024by Larisa Bedgood0
Direct mail marketing remains a powerful tool in the digital age, offering a tangible, personal touch that can resonate deeply with recipients. With the right strategies, direct mail can significantly boost customer engagement, retention, and acquisition. In fact, did you know? (Source) Direct mail has a higher open rate of 80-90%, whereas email has 20-30%....
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New Mover Marketing – Strategies for Home Improvement Companies

July 23, 2024by Larisa Bedgood0
When families or individuals move to a new home, updating and personalizing their new space often tops their to-do list. In fact, research shows that 84% of new homeowners will plan a major home improvement within their first year. This opens a substantial window of opportunity for home improvement businesses. From painters and landscapers to...
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Business Spotlight – Primo Water

July 19, 2024by Larisa Bedgood0
Primo® Water – Life needs water. Make it Primo Water.™ Primo Water is your dedicated partner in achieving optimal hydration. Believing that water is fundamental to well-being, they offer a selection of premium bottled waters, ranging from crisp spring options to pristine purified choices. Whether you prefer the convenience of Home Delivery or into your...

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