Gift Book Supplements Company’s Broad Product Line of Mover Marketing Products and Packages, Including the Homeowners Gift Book
Fort Lauderdale – January 24, 2023 – National marketing company, Welcome Wagon, the industry leader in connecting new movers and pre-movers to local businesses, announced the launch of its Renters Gift Book. The Renters Gift Book is a coupon book mailed to new movers who are renting their home. Additionally, the Renters Gift Book augments Welcome Wagon’s suite of marketing solutions targeting new movers. These solutions include the Homeowners Gift Book. They also include targeted postcard marketing campaigns, a 90-day Follow Up Booklet, and banded direct mail programs.
Why New Movers?
“New movers are a highly lucrative market for businesses of all sizes, spending over $11,000 per move” said Maria De La Salas, President of Welcome Wagon. “While many programs specifically target new homeowners, renters are spending just as much but they are a largely untapped opportunity. We are thrilled to offer our New Renters Gift Book to help businesses engage with this audience.”
The New Renters Gift Book offers local, regional, and national options to reach this audience and includes:
- A full-color 8.5” x 5.5” coupon book, personalized to each new household
- Full page custom ad featuring the advertising business, with exclusivity for the business category
Digital
In addition to its suite of direct mail marketing solutions, Welcome Wagon offers digital options to help brands stay in front of new movers. These include email and social media advertising packages. Furthermore, the company launched its new app for movers last year. This app quickly connects users with offers from local businesses and professionals.
Welcome Wagon is a nationally recognized name, and having a great brand partner increases the value of a company. Additionally, it provides employees with direction and motivation. It also makes acquiring new customers much easier.
More about Welcome Wagon
Welcome Wagon started in 1928 to embody the spirit of warm hospitality and a warm welcome. Now in its 95th year, Welcome Wagon continues this mission, helping to create lasting relationships between new movers and local businesses. In doing so, it aims to assist businesses in growing and helping the local economy prosper. For more information visit www.welcomewagon.com. For career opportunities, visit www.welcomwagon.com/careers
