5 Summer Marketing Tips for Small Businesses

June 29, 2023by Jennifer Troyan0

Now that we are approaching the dog days of summer, the following 5 tips can heat up sales and prevent the ‘summer slowdown’ that many businesses experience at this time of the year.

1 – Spruce up your curb appeal

  • Include greenery and flowers inside and outside your business.
  • Ensure the outside of your business is appealing and is weed free, swept, and clean.
  • Offer a bike rack to attract cyclists who will be out in the warmer weather.
  • Offer water bowls for dogs to encourage pet owners to stop and visit.
  • Clean your windows and make sure they are sparkling. Create a summer theme in your window display. Get creative!
  • Place products or signs outside the store to attract customers that are out-and-about in the summer weather.

2 – Warm up your social media pages

  • Include summer images on your social media pages, website, and landing pages.
  • Include video with a summer theme.
  • Promote your brand and ask your customers to post a summer themed photo with your products or brand swag. Offer prizes for the most creative posts.
  • Run an Instagram contest comparing two of your popular products or services – and offer a limited time discount coupon for the winner.

3 – Heat up your direct mail

  • Use summer images and themes in your cards and mailings.
  • Target movers – did you know that the average business needs to replace about 20% of its customer base that moves away in any given year? – (WelcomeWagon)
  • 85% of new movers use the first business that contacts them – so make sure you reach them first!
  • Send direct mail to pre-movers and new movers to target these new community members.

4 – Partner with the community

  • Local non-profits have a particular need for help since many donors and volunteers are not as active during the summer months. You can do good and drive business by serving as a collection site for your community food pantry or pet shelter. A win-win for both you and your local charity.
  • Sponsor a sports summer league or community 5K.
  • Participate in community wide events like sidewalk sales, art/craft fairs, or host a summer kick-off cocktail/mocktail party at your place of business.
  • Partner with the arts! Offer your business as a site to purchase tickets for your local community theater’s summer productions. 

5 – Make your own fireworks

  • Create some sparks! Run special promotions during summer holidays such as Memorial Day, July 4th, and Labor Day. Start promoting a few weeks early…and include a start and end date to create a sense of urgency.
  • Use summer inspired emojis in email messaging. 💥 🧨  😎 🏖️ 🍉 🍦 ⛱️ ☀️
  • Post pictures on your social media pages of your employees and customers’ pets decked out for July 4
  • Extend business hours one day a week during the summer to take advantage of the brighter days.
  • Host limited time flash sales. Promote a substantial discount or BOGO on one product. Post on Instagram and Facebook to spread the work quickly.

For more information on how to heat up your summer sales – contact Welcome Wagon! 

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