The Challenge
An established HVAC franchise was facing a common but critical hurdle: how to generate consistent new business to support long-term growth.
They needed a dependable way to reach the right people, at the right time, with a message that would stick.
Their best opportunity? Newly relocated homeowners — families moving into the area who often need immediate HVAC services. The goal was simple: turn those households into loyal, long-term customers. That’s where Welcome Wagon stepped in.
The Strategy: Direct Mail Campaigns That Deliver
Working with Welcome Wagon, the HVAC franchise implemented a multi-touch print campaign designed specifically to engage new movers in their service area.
The campaign included:
- New Mover Gift Book – a warm introduction to the brand
- Follow-Up Booklet – a second touchpoint to reinforce the message
Smart Targeting, Not Mass Mail
Instead of blanketing entire neighborhoods, Welcome Wagon curated a list of verified new movers in zip codes that matched the franchise’s ideal service area. This ensured every mailer went to a household most likely to convert.
The Results: ROI That Speaks for Itself
The results came quickly. The HVAC franchise began gaining 5–10 new customers every month, providing a reliable pipeline of new business that directly supported their growth goals.
Thinking About a Similar Strategy?
If you’re a home services brand looking for sustainable, local growth, new mover marketing might be the missing piece in your customer acquisition strategy.
Call us at 800-779-3526
Email: hello@welcomewagon.com
Let’s talk about how Welcome Wagon can put your brand in the hands of the right people—right when they need you.
Check out our case studies: Case Studies – Welcome Wagon
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
