A regional pediatric dental chain was facing a common yet costly challenge – patient turnover. With roughly 5% of its patients relocating each year, maintaining a healthy pipeline of new families was crucial for sustained growth.
The Challenge: Families Move, Patients Leave
Even the most loyal patients can’t stick around if they move. For this pediatric dental group, family relocations were quietly eroding their patient base, making it difficult to maintain consistent growth.
To offset this natural churn, they needed a strategy to attract new families moving into the area.
The Solution: Hyper-Targeted Outreach to New Movers
Welcome Wagon partners with a variety of businesses, including pediatric dental chains to reach families who’ve recently moved into the area. Using timely, personalized outreach, these practices can introduce their services to new residents when they choose local providers and services in their community.
For this pediatric dental chain, Welcome Wagon used a mix of digital channels to reach new movers, including:
• Email campaigns
• Social media campaigns
The Results: 45 Leads from a Single Campaign
The first new mover campaign delivered impressive results:
- 45 leads
- A multi-year marketing strategy
- 2.5 years of sustained growth
What began as a test campaign quickly became a core part of the dental chain’s new patient acquisition strategy.
Final Thoughts
If your dental practice (or any local service business) is losing customers due to moves, you don’t have to just accept it as the cost of doing business. With the right strategy, every new neighbor is a potential lifelong customer.
Ready to Grow Your Business?
Contact us to get started:
800-779-3526
hello@welcomewagon.com
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
