Why Target New Movers in Your Marketing Strategy?

May 28, 2024by Larisa Bedgood0

Moving to a new home is a significant life event that presents a wealth of opportunities for businesses to connect with potential customers.

New movers are actively seeking products and services to help them settle into their new homes.

Check out these 6 top reasons why you should make targeting new movers a cornerstone of your marketing strategy:

Prime Opportunity for Engagement

New movers represent a prime opportunity for engagement. They are actively seeking new products and services, such as furniture, home décor, new dentists, local restaurants, home security, a new favorite pizza point and the list goes on.

In fact, an amazing 85% of new movers use the first business that contacts them. By targeting them early in their relocation journey, businesses can get in front of movers when they are buying new products for their home or position themselves as a new service provider.

Whether it’s offering moving tips, providing discounts on essential services, or showcasing products, businesses have the opportunity to establish meaningful connections with new movers and earn their loyalty for the long term.

Capture Market Share

Moving to a new area often entails unfamiliarity with local businesses and service providers, making it a great time for businesses to capture market share in a relatively untapped market.

New movers are actively seeking out businesses that can meet their needs and preferences, and by strategically targeting this audience segment, businesses can position themselves as top choices among competitors.

According to research, 90% of new movers are likely to try new brands or companies, which is a massive opportunity for customer acquisition.

High Intent and Spending

New movers exhibit a high level of intent to purchase as they settle into their new homes and neighborhoods.

With the challenges of moving behind them, they are eager to invest in products and services that address their immediate needs and enhance their quality of life.  This high level of intent and spending makes them a highly valuable audience for businesses across many industries.

Long-Term Value

Targeting new movers not only yields immediate results but also lays the foundation for long-term customer relationships. By establishing connections early in their relocation journey, businesses can cultivate loyalty and retention over time.

Research shows that new movers are 5 times more likely to become your loyal customer if you reach them first.

Providing exceptional service and value to new movers encourages repeat business as well as positive word-of-mouth referrals.

Personalized Marketing Opportunities

Access to new mover data presents businesses with invaluable opportunities for personalized marketing. By leveraging insights into their demographics, preferences, and behavior, businesses can tailor their marketing efforts to resonate with this specific audience segment.

Consider launching a multi-channel marketing strategy across email, direct mail and social channels.

Using personalization can greatly increase engagement and conversion rates. In fact, 76% of consumers say they’re more likely to purchase from brands that personalize.

Timing is Key

Timing plays an important role in targeting new movers with marketing messages. According to research, new movers are largely making key purchases earlier in the move journey. As many as 64% of new movers reported purchasing items before move-in.

Shortly after their move, new movers continue seeking products and services, making them highly receptive to relevant offers and promotions.

Targeting new movers is a tremendous opportunity for businesses to expand their customer base, drive sales, and foster long-term relationships.

Interesting in making mover marketing part of your business strategy? Contact Welcome Wagon to get started! Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting with new homeowners through their mailboxes and online.

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