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Challenging the Digital World: How Direct Mail Can Stand Out in the Digital Era

August 29, 2023by Larisa Bedgood0
In today’s fast-paced digital world, it’s easy for traditional marketing methods like direct mail to get overshadowed by the allure of digital advertising and social media campaigns. However, direct mail has an enduring charm and unique advantages that can make it stand out amidst the digital noise. Direct mail offers a refreshing break from the...

Direct Mail vs Digital Marketing: Which Strategy is Best for Your Business?

August 15, 2023by Larisa Bedgood0
In the ever-evolving landscape of marketing, businesses face a multitude of choices when it comes to reaching their target audience effectively. Two prominent contenders in this arena are direct mail and digital marketing. While digital marketing dominates the modern landscape, direct mail has endured, showcasing its own unique advantages.  Let’s explore the latest trends in...

Direct Mail in the Digital Age: Integrating Offline and Online Channels for Maximum Impact

August 1, 2023by Larisa Bedgood0
In the digital age, small businesses often focus their marketing efforts on online channels. However, overlooking the power of offline marketing can mean missing out on valuable opportunities to engage with customers. Direct mail, when integrated with digital channels, offers a powerful strategy for businesses to maximize their marketing impact.  The Resurgence of Direct Mail:...

Business Spotlight – Kohler LuxStone

July 31, 2023by Jennifer Troyan0
We are delighted to feature Kohler as our business spotlight. They were founded by John Michael Kohler in 1873 in Kohler, Wisconsin where they are still headquartered. Early on they manufactured furniture, tile, cabinetry, generators, and engines. In 1883, while working with a new material called ‘enamel’, John coated some cast iron tanks they had...

Good Works In The Community August 2023

July 31, 2023by Jennifer Troyan0
By, Jennifer Troyan This month’s organization is supported by some staff at Welcome Wagon and helping animals is a meaningful cause. We are featuring an organization in Harare, Zimbabwe, Southern Africa called Twala Trust Animal Sanctuary. Their website shares: Twala Trust (TT) is a wildlife center, rehabilitation center, dog shelter, community outreach programs, and veterinarian...

25 Compelling Statistics on the Power of Direct Mail Marketing

July 31, 2023by Jennifer Troyan0
Direct mail marketing has stood the test of time as a powerful tool for reaching and engaging customers. In the digital age, where inboxes are inundated with emails and online ads are easily overlooked, direct mail offers a tangible and personalized approach that captures attention. Here are 25 statistics that showcase the power of direct...

Embracing Direct Mail in the Digital Age

July 31, 2023by Jennifer Troyan0
Each month, Welcome Wagon brings you new ways to reach your target market and add new tactics to your marketing plans. This month, we have a deep dive into embracing direct mail in the digital age — for any generation. Read our article, Direct Mail: How It’s Making a Comeback in the Digital Age: https://welcomewagon.com/blog/direct-mail-making-a-comeback-in-the-digital-age/...

The Role of Direct Mail in Multichannel Marketing Strategies: Unleashing its Power in the Digital Age

July 26, 2023by Larisa Bedgood0
In today’s digital era, where online advertising and social media dominate marketing strategies, it’s easy to overlook the tried-and-true methods that have proven effective over the years. One such method is direct mail, a tangible and personalized approach to reach customers. While often overlooked, direct mail continues to play a vital role in multichannel marketing...