When summer arrives, there’s one space in the home that quickly becomes the centerpiece of daily life:
The backyard.
Kids are out of school and weekends are filled with plans to relax and entertain at home, which means demand is high for:
- Pool cleaning and ongoing maintenance
- Equipment inspections and repairs
- Outdoor upgrades like patios, decks, and kitchens
- Landscaping that enhances curb appeal and usability
- Safety features such as lighting, fencing, and covers
For pool and outdoor living businesses, few audiences are as valuable as new movers. Unlike long-time residents, they haven’t built relationships with local service providers yet. They’re actively searching, comparing options, and open to recommendations.
Why Outdoor Living Services Matter to New Movers
Moving into a new home often means inheriting an outdoor space with unknown potential, and sometimes unknown challenges.
For new movers, the questions come quickly:
- Who can maintain our pool?
- What upgrades would make this space more enjoyable?
- How can we create a backyard that’s both functional and relaxing?
Pool service providers, outdoor living specialists, and backyard design experts can step in and help answer those questions. Which turns the uncertainty into excitement.
And new movers are already in a mindset of investment. After purchasing a home, they’re already thinking about improvements that will increase comfort, enjoyment, and value.
Reaching them early, within the first few weeks of moving in, means you can become their first call and not their second option.
Building Long-Term Relationships
One of the biggest advantages you can have in this industry is repeat business.
A customer who hires a company for pool cleaning or an outdoor upgrade isn’t just a one-time project. You have the opportunity to provide them with weekly service visits, seasonal maintenance, and future enhancements.
Establishing trust early helps ensure that when these new homeowners need help again they don’t look elsewhere, they go back to the provider they already know.
At Welcome Wagon, we specialize in helping businesses reach new movers during this critical window. By introducing your services early, we position your brand as a trusted local resource—right when homeowners are making important decisions.
To discover how Welcome Wagon® helps new residents explore their home service options — and how your business can connect with new movers right as they arrive — call us at (800) 77-WELCOME or visit us online at www.welcomewagon.com.
