Reach New Movers and Local Consumers
Targeting new movers can help you reach a wide range of consumers in your local area. Additionally, you can connect with established residents through local, regional, or national campaigns.
The Porch 2021 New Mover Trends Report explored the profiles and purchasing behaviors of modern movers. The report noted that almost 30 million people moved in 2020, according to U.S. Census data. At the time, researchers expected this trend to continue as more first-time home buyers entered the market.
Connect With Consumers at the Right Time
According to the report, upsizing to a larger home was the top reason people moved. These movers often need new products and services to complete their homes. Additionally, growing families may need businesses that can support their changing needs. Reaching these consumers early gives you an opportunity to introduce your company before competitors do.
With that in mind, consider the message you use to introduce your business. How can your products or services help consumers during this stage of their lives?
Target the Right Audience With the Right Message
First, you need to understand your target audience. A postcard mailing can help you reach specific groups based on relevant characteristics. For example, you can target home value, household income, age, gender, marital status, children, or pets. You can also reach consumers based on their purchasing behaviors.
Additionally, personalized messaging can help your brand build trust and loyalty with consumers. Consider identifying a specific audience and tailoring your message to its interests and needs. According to the research, 90% of movers would try a new brand or company for any item. Additionally, 88% would try a new provider for any service.
Stay Connected With Existing Customers
New customers are not your only opportunity. In fact, reaching past and current customers can also provide significant value. They may not know about your latest products, services, promotions, or seasonal offers. Therefore, staying in front of your existing audience can help strengthen relationships and create additional opportunities.
Make New Movers Part of Your Marketing Strategy
Of course, new movers remain an important audience for businesses looking to grow their customer base. Welcome Wagon can help you reach these consumers with targeted mailings designed around your marketing goals. From identifying your audience to delivering your message, we make the process simple and hassle-free.
Ultimately, opportunities abound when you reach the right consumers with the right message at the right time.
