Advertising Inquiries
HomeSearch

Blog

8 Best Practices for Direct Mail Marketing

August 6, 2024by Larisa Bedgood0
Direct mail continues to be an invaluable tool in the marketer’s toolkit, offering personalization, tangibility, and a break from the online clutter. Here are 8 essential best practices for launching successful direct mail campaigns.   1. Know Your Audience The first step in any marketing campaign, direct mail included, is to thoroughly understand your audience....
Blog

The Ultimate List of Direct Mail Marketing Tips

July 30, 2024by Larisa Bedgood0
Direct mail marketing remains a powerful tool in the digital age, offering a tangible, personal touch that can resonate deeply with recipients. With the right strategies, direct mail can significantly boost customer engagement, retention, and acquisition. In fact, did you know? (Source) Direct mail has a higher open rate of 80-90%, whereas email has 20-30%....
Blog

New Mover Marketing – Strategies for Home Improvement Companies

July 23, 2024by Larisa Bedgood0
When families or individuals move to a new home, updating and personalizing their new space often tops their to-do list. In fact, research shows that 84% of new homeowners will plan a major home improvement within their first year. This opens a substantial window of opportunity for home improvement businesses. From painters and landscapers to...
Blog

Business Spotlight – Primo Water

July 19, 2024by Larisa Bedgood0
Primo® Water – Life needs water. Make it Primo Water.™ Primo Water is your dedicated partner in achieving optimal hydration. Believing that water is fundamental to well-being, they offer a selection of premium bottled waters, ranging from crisp spring options to pristine purified choices. Whether you prefer the convenience of Home Delivery or into your...
Blog

Email Marketing Guide for Small Businesses

July 16, 2024by Larisa Bedgood0
Email is a top channel for businesses of any size, and small businesses are no exception. In fact, 64% of small businesses use email marketing to reach customers. Additionally 57% of small business owners (100 employees or less) plan to increase their spending on email marketing. Here’s a guide on how local businesses can build...
Blog

Cost-Effective Direct Mail Strategies for Small Businesses

July 2, 2024by Larisa Bedgood0
Direct mail can be an incredibly effective tool for small businesses looking to connect with their local community. However, managing costs is crucial when budgets are tight. Here are several budget-friendly direct mail tactics designed to maximize impact without breaking the bank.   1. Target Precisely Audience Segmentation: Leveraging customer data for segmentation is crucial....
Blog

Business Spotlight – Erie Home

June 25, 2024by Larisa Bedgood0
Erie Home – Meet the Nation’s #1 Roofing Contractor We are excited to feature national partner, Erie Home as our business spotlight this month. Since 1976, Erie Home has supplied and installed roofing, and basement waterproofing solutions. They provide guaranteed warranties and convenient financing to ensure that every homeowner they work with receives the best...
Blog

Design Tips for Eye-Catching Direct Mail

June 19, 2024by Larisa Bedgood0
Despite the explosion of digital channels, direct mail remains a powerful marketing way to reach and engage consumers. In fact, one study states that 73% of consumers say they prefer direct mail for brand communication because it’s more tangible than digital ads. Additionally, 91% of consumers place high trust in direct mail, making it a...

Newer Posts

Older Posts

©2025 Welcome Wagon.
All rights reserved. Read our Privacy Policy for more information.

Do Not Sell My Personal Information.

Visit us on social networks

Visit us on social networks

Download the Welcome Wagon App

Access coupons from local businesses and national brands

app store button
google play button