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Email Marketing Guide for Small Businesses

July 16, 2024by Larisa Bedgood0
Email is a top channel for businesses of any size, and small businesses are no exception. In fact, 64% of small businesses use email marketing to reach customers. Additionally 57% of small business owners (100 employees or less) plan to increase their spending on email marketing. Here’s a guide on how local businesses can build...

Cost-Effective Direct Mail Strategies for Small Businesses

July 2, 2024by Larisa Bedgood0
Direct mail can be an incredibly effective tool for small businesses looking to connect with their local community. However, managing costs is crucial when budgets are tight. Here are several budget-friendly direct mail tactics designed to maximize impact without breaking the bank.   1. Target Precisely Audience Segmentation: Leveraging customer data for segmentation is crucial....

Business Spotlight – Erie Home

June 25, 2024by Larisa Bedgood0
Erie Home – Meet the Nation’s #1 Roofing Contractor We are excited to feature national partner, Erie Home as our business spotlight this month. Since 1976, Erie Home has supplied and installed roofing, and basement waterproofing solutions. They provide guaranteed warranties and convenient financing to ensure that every homeowner they work with receives the best...

Design Tips for Eye-Catching Direct Mail

June 19, 2024by Larisa Bedgood0
Despite the explosion of digital channels, direct mail remains a powerful marketing way to reach and engage consumers. In fact, one study states that 73% of consumers say they prefer direct mail for brand communication because it’s more tangible than digital ads. Additionally, 91% of consumers place high trust in direct mail, making it a...

A Guide to Marketing Personalization

June 11, 2024by Larisa Bedgood0
Using personalization in your marketing outreach matters more than ever today.  In fact, research shows that 76% of consumers say personalization makes them more likely to purchase, and 78% say it makes them more likely to repurchase. Consumers attitudes about personalization are rapidly changing and they are more inclined to shop with brands and businesses...

Must Have Checklist: Enhance the Quality of Your Direct Mail Campaigns

May 21, 2024by Larisa Bedgood0
Designing a high-quality direct mail piece is the first step to capturing recipients’ attention and driving engagement. From paper stock to printing techniques, every aspect of your mailers contributes to their overall impact. Here’s a checklist of items to consider in order to elevate the quality of your direct mail campaigns and maximize their effectiveness....